{"id":5104,"date":"2023-12-21T16:40:20","date_gmt":"2023-12-21T15:40:20","guid":{"rendered":"https:\/\/victoriaarduino.com\/news\/sustainable-furnishings-the-design-of-reuse-by-victoria-arduino\/"},"modified":"2025-06-09T17:03:53","modified_gmt":"2025-06-09T15:03:53","slug":"sustainable-furnishings-the-design-of-reuse-by-victoria-arduino","status":"publish","type":"story","link":"https:\/\/victoriaarduino.com\/en\/news\/sustainable-furnishings-the-design-of-reuse-by-victoria-arduino\/","title":{"rendered":"Sustainable furnishings, the design of reuse by Victoria Arduino."},"featured_media":4045,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"story_category":[],"class_list":["post-5104","story","type-story","status-publish","has-post-thumbnail","hentry"],"acf":{"story_content_blocks":[{"acf_fc_layout":"text","description":"

In addition to its commitment to reducing the energy consumption of its professional espresso machines, Victoria Arduino has launched an upcycling project<\/b> at the Host trade fair, where it transforms furniture from previous trade fairs and events into new counters used to showcase product developments. In addition, the life of the counters used at the Host trade fair continues as they will be reused for other trade fairs and transformed for the set-up of new experience labs.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":4047,"id":4047,"title":"gif-upcycling","filename":"gif-upcycling.png","filesize":1070411,"url":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/gif-upcycling.png","link":"https:\/\/victoriaarduino.com\/en\/gif-upcycling-2\/","alt":"","author":"1","description":"","caption":"","name":"gif-upcycling-2","status":"inherit","uploaded_to":0,"date":"2025-05-15 14:40:20","modified":"2025-05-15 14:40:20","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/victoriaarduino.com\/wp-includes\/images\/media\/default.png","width":1920,"height":870,"sizes":{"thumbnail":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/gif-upcycling-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/gif-upcycling-300x136.png","medium-width":300,"medium-height":136,"medium_large":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/gif-upcycling-768x348.png","medium_large-width":768,"medium_large-height":348,"large":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/gif-upcycling-1024x464.png","large-width":1024,"large-height":464,"1536x1536":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/gif-upcycling-1536x696.png","1536x1536-width":1536,"1536x1536-height":696,"2048x2048":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/gif-upcycling.png","2048x2048-width":1920,"2048x2048-height":870}},{"ID":4049,"id":4049,"title":"Tavola-da-disegno-3_1","filename":"Tavola-da-disegno-3_1.png","filesize":2208553,"url":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/Tavola-da-disegno-3_1.png","link":"https:\/\/victoriaarduino.com\/en\/tavola-da-disegno-3_1-2\/","alt":"","author":"1","description":"","caption":"","name":"tavola-da-disegno-3_1-2","status":"inherit","uploaded_to":0,"date":"2025-05-15 14:40:21","modified":"2025-05-15 14:40:21","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/victoriaarduino.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1146,"sizes":{"thumbnail":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/Tavola-da-disegno-3_1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/Tavola-da-disegno-3_1-300x179.png","medium-width":300,"medium-height":179,"medium_large":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/Tavola-da-disegno-3_1-768x458.png","medium_large-width":768,"medium_large-height":458,"large":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/Tavola-da-disegno-3_1-1024x611.png","large-width":1024,"large-height":611,"1536x1536":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/Tavola-da-disegno-3_1-1536x917.png","1536x1536-width":1536,"1536x1536-height":917,"2048x2048":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/Tavola-da-disegno-3_1.png","2048x2048-width":1920,"2048x2048-height":1146}}]},{"acf_fc_layout":"text","description":"

L\u2019era del \u201cfast design\u201d \u00e8 conclusa: i cambiamenti climatici e le nuove concezioni produttive portano infatti a un nuovo tipo di design, pi\u00f9 etico e pi\u00f9 sostenibile. Il progetto di upcycling<\/em> (traducibile in italiano come \u201crecupero migliorativo<\/b>\u201d), messo in atto da Victoria Arduino, \u00e8 un approccio di progettazione sostenibile di nuovi prodotti, in questo caso di nuovi banconi per la fiera, basato sul recupero<\/b> e sul riutilizzo<\/b> (elementi chiave dell\u2019economia circolare) di ci\u00f2 che era gi\u00e0 a disposizione, e cio\u00e8 vecchi materiali di arredo. Oltre alla riduzione del consumo energetico e ai materiali, Victoria Arduino ha deciso di porre attenzione anche su quei processi produttivi in grado di ridurre il proprio impatto sull\u2019ambiente<\/b>.
\nI vecchi arredamenti, rivisitati senza utilizzare nuova materia prima, sono stati lavorati da artigiani locali per essere pronti a presentare le macchine professionali per caff\u00e8 espresso\u00a0 di Victoria Arduino, Black Eagle Maverick, Eagle One, E1 Prima, E1 Prima EXP e E1 Prima PRO, cos\u00ec come i macinini Mythos.<\/p>\n"}]},"yoast_head":"\nSustainable furnishings, the design of reuse by Victoria Arduino. - Victoria Arduino<\/title>\n<meta name=\"description\" content=\"Explore Victoria Arduino's stories: innovation, coffee passion, and insights from leading voices in the specialty coffee world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/victoriaarduino.com\/en\/news\/sustainable-furnishings-the-design-of-reuse-by-victoria-arduino\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainable furnishings, the design of reuse by Victoria Arduino. - 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