{"id":5143,"date":"2023-01-01T16:40:42","date_gmt":"2023-01-01T15:40:42","guid":{"rendered":"https:\/\/victoriaarduino.com\/news\/enjoy-the-pure-brew-tea-experience-at-caffe-culture-show\/"},"modified":"2025-09-01T12:16:14","modified_gmt":"2025-09-01T10:16:14","slug":"enjoy-the-pure-brew-tea-experience-at-caffe-culture-show","status":"publish","type":"story","link":"https:\/\/victoriaarduino.com\/en\/news\/enjoy-the-pure-brew-tea-experience-at-caffe-culture-show\/","title":{"rendered":"Enjoy the pure tea experience at the Coffee Culture Show"},"featured_media":4149,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"story_category":[],"class_list":["post-5143","story","type-story","status-publish","has-post-thumbnail","hentry"],"acf":{"story_content_blocks":[{"acf_fc_layout":"text","description":"

At the Victoria Arduino booth, baristas and roasters can experience The Skills Hub<\/a>, four different coffee stations that demonstrate how to improve workflow, increase productivity and achieve operational efficiency.
\nDuring the two days at the Coffee Culture Show<\/b>, the Victoria Arduino booth will offer a well-rounded beverage experience<\/b> including tea<\/b>, coffee<\/b>, milk<\/b> and plant-based beverages<\/b>. An area of the Victoria Arduino booth will feature the PureBrewCoffee<\/b> experience and grind with Black Eagle Maverick and Mythos. E1 Prima together with Youth Academy students will be the focus of aneducational<\/b> experience. In the sustainability<\/b> area, visitors can experience new technologies such as NEO <\/b>and TERS<\/b> that offer great performance while reducing energy consumption and CO2 emissions. A special Victoria Arduino station will be dedicated to tea using Pure Brew Technology<\/b> with the collaboration of Kai Ellerbrock, owner of the TEAHOUSE EXCLUSIVES brand that offers a full range of quality teas from around the world. To this end, the tea experts at Teahouse Exclusives have launched the Baristateas<\/b> product line, whose cuts and varieties of tea were specifically developed for this technological innovation. Six of the selected varieties are available in the first launch.
\nPure Brew Technology<\/b> is a revolutionary method of espresso extraction and gravitational pressure coffee extraction using a Victoria Arduino patented filter holder with a double conical mesh filter that can create PureBrew, a totally new, more syrupy and full-bodied filtered coffee extraction. For the first time ever, Victoria Arduino chose the Coffee Culture Show, <\/b>to present a preview of Pure Brew applied to tea<\/b> as a new extension of the technology to different types of extraction. PureBrewTea<\/b> is a revolutionary method of extracting tea<\/b> from an espresso machine. <\/p>\n"},{"acf_fc_layout":"text","description":"

Watch the video here: Black Eagle Maverick – Pure Brew Tea<\/em>
\nDiscover Pure Brew Tea<\/b>
\nVictoria Arduino R&D<\/b> engineers made a comparison between PureBrew<\/b> and the traditional method of pouring tea<\/b>, in collaboration with a team of tea experts<\/b> to test a variety of teas, according to different roasting levels of light, medium and dark recipes.
\nFor the test, they used green tea, oolong tea and black tea in 4 different grades: powder, fannings, broken leaf and whole leaf. During testing, they used a light recipe as a fixed parameter because it is very similar to traditional tea brewing<\/b> and is a good standard practice for understanding different teas.
\n“We used 4g of tea leaves<\/b> to produce 300ml of tea<\/b>. The same amount of tea that would be the standard in a commercial coffee environment.” – said Lauro Fioretti, product manager at Simonelli Group.
\n“We found the clarity and taste of the traditional method of<\/b> pouring tea and PureBrew<\/b> to be very similar. Each test produced exactly the profiles one would expect from green tea, oolong tea, and black tea. We found that there was no cross-contamination of coffee flavors on the filter or group head after rinsing under the hot water wand.”
\nStarting in September, Victoria Arduino will be a member of the European Speciality Tea Association<\/b>. The new Pure Brew Technology is totally in line with the mission of the European Speciality Tea Association, creating and inspiring excellence in the specialty tea community through innovation, research, education and communication.
\nSee you at the Coffee Culture Show<\/b> on September 1-2 to experience Victoria Arduino! <\/p>\n"}],"story_preview_subtitle":"Victoria Arduino is proud to present the Skills Hub at the Coffee Culture Show, the event for the coffee and coffee bar market, on September 1-2 in London."},"yoast_head":"\nEnjoy the pure tea experience at the Coffee Culture Show - Victoria Arduino<\/title>\n<meta name=\"description\" content=\"Explore Victoria Arduino's stories: innovation, coffee passion, and insights from leading voices in the specialty coffee world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/victoriaarduino.com\/en\/news\/enjoy-the-pure-brew-tea-experience-at-caffe-culture-show\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enjoy the pure tea experience at the Coffee Culture Show - 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