{"id":5163,"date":"2022-12-01T16:40:46","date_gmt":"2022-12-01T15:40:46","guid":{"rendered":"https:\/\/victoriaarduino.com\/news\/creativity-re-generation-at-fuorisalone-2022-three-designers-offer-their-interpretations-of-the-e1-prima-at-starbucks-reserve-roastery\/"},"modified":"2025-09-01T12:16:10","modified_gmt":"2025-09-01T10:16:10","slug":"creativity-re-generation-at-fuorisalone-2022-three-designers-offer-their-interpretations-of-the-e1-prima-at-starbucks-reserve-roastery","status":"publish","type":"story","link":"https:\/\/victoriaarduino.com\/en\/news\/creativity-re-generation-at-fuorisalone-2022-three-designers-offer-their-interpretations-of-the-e1-prima-at-starbucks-reserve-roastery\/","title":{"rendered":"Regenerating Creativity. At Fuorisalone 2022, three designers are offering their interpretations of E1 Prima at the Starbucks Reserve\u2122 roastery."},"featured_media":4167,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"story_category":[],"class_list":["post-5163","story","type-story","status-publish","has-post-thumbnail","hentry"],"acf":{"story_content_blocks":[{"acf_fc_layout":"text","description":"<p><b>From June 6-13<\/b>, during FuoriSalone 2022, <a href=\"https:\/\/www.internimagazine.com\/\">Interni Magazine<\/a>, Victoria Arduino and <b>Starbucks Reserve\u2122 Roastery<\/b> present <b>&#8220;Creativity Re-Generation.&#8221;<\/b> The project consists of three designers&#8217; creative interpretations of the <a href=\"https:\/\/victoriaarduino.com\/eagleoneprima\/\">E1 Prima<\/a> espresso machine, an efficient and iconic object closely linked to the world of <b> design<\/b>, presented in the prestigious setting of the Starbucks Reserve\u2122 Roastery.   <\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":4169,"id":4169,"title":"save-the-date-mobile-ENG","filename":"save-the-date-mobile-ENG.png","filesize":155333,"url":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/save-the-date-mobile-ENG.png","link":"https:\/\/victoriaarduino.com\/en\/save-the-date-mobile-eng-2\/","alt":"","author":"1","description":"","caption":"","name":"save-the-date-mobile-eng-2","status":"inherit","uploaded_to":0,"date":"2025-05-15 14:40:46","modified":"2025-05-15 14:40:46","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/victoriaarduino.com\/wp-includes\/images\/media\/default.png","width":1080,"height":1311,"sizes":{"thumbnail":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/save-the-date-mobile-ENG-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/save-the-date-mobile-ENG-247x300.png","medium-width":247,"medium-height":300,"medium_large":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/save-the-date-mobile-ENG-768x932.png","medium_large-width":768,"medium_large-height":932,"large":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/save-the-date-mobile-ENG-844x1024.png","large-width":844,"large-height":1024,"1536x1536":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/save-the-date-mobile-ENG.png","1536x1536-width":1080,"1536x1536-height":1311,"2048x2048":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/save-the-date-mobile-ENG.png","2048x2048-width":1080,"2048x2048-height":1311}}]},{"acf_fc_layout":"text","description":"<p><b>Creativity Re-Generation<\/b> is part of the <b>Interni magazine<\/b><b> FuoriSalone 2022<\/b>, which this year offers a unanimous reflection on the meaning of design in spaces and objects<a href=\"https:\/\/www.internimagazine.com\/fuorisalone-en\/2022-en\/victoria-arduino-2\/\">(read the article<\/a> dedicated to the project).<br \/>\n<b>Creativity Re-Generation <\/b>has now become the way of living and creating design. This is material, social and global regeneration that responds to the desire to meet, exchange ideas and, together, build a new rebirth-said <b> Giulio Cappellini<\/b>, Ambassador of Italian Excellence in the World.<br \/>\n&#8220;What excites me is to create a link between the <b>new generations of designers<\/b> and something that is iconic and so closely connected to the history of design,&#8221; commented Gilda Bojardi, director of Interni and creator in 1990 of the idea of <b>FuoriSalone<\/b>. &#8220;So, we decided to work on E1 Prima as a piece of furniture, an input of new creativity by involving three designers, <b>Paola Navone<\/b>, <b>Serena Confalonieri<\/b> and <b>Sara Ricciardi<\/b>, who are different in generation, creativity, intuition and in their way of knowing how to do something extraordinary.   So we got three interpretations of the<b>E1 Prima<\/b> that are different in generation, experience, culture and place of origin.&#8221;<br \/>\nWatch the<a href=\"https:\/\/www.youtube.com\/watch?v=xLiZfasJwWw\">full interview<\/a> with <b>Gilda Bojardi<\/b> and <b>Giulio Cappellini<\/b>.<br \/>\nThe designers&#8217; installations will be on display <b>from June 6<\/b> at the <a href=\"https:\/\/www.starbucksreserve.com\/it-it\/locations\/milano\">Starbucks Reserve\u2122 Roastery<\/a>. <b>Victoria Arduino<\/b> is a Starbucks partner as a global supplier of traditional coffee machines and coffee grinders for Starbucks Reserve\u2122 Roastery and Starbucks Reserve\u2122.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":4171,"id":4171,"title":"SBuxPressRelease","filename":"SBuxPressRelease.jpg","filesize":478414,"url":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/SBuxPressRelease.jpg","link":"https:\/\/victoriaarduino.com\/en\/sbuxpressrelease-2\/","alt":"","author":"1","description":"","caption":"","name":"sbuxpressrelease-2","status":"inherit","uploaded_to":0,"date":"2025-05-15 14:40:47","modified":"2025-05-15 14:40:47","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/victoriaarduino.com\/wp-includes\/images\/media\/default.png","width":1500,"height":1000,"sizes":{"thumbnail":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/SBuxPressRelease-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/SBuxPressRelease-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/SBuxPressRelease-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/SBuxPressRelease-1024x683.jpg","large-width":1024,"large-height":683,"1536x1536":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/SBuxPressRelease.jpg","1536x1536-width":1500,"1536x1536-height":1000,"2048x2048":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/SBuxPressRelease.jpg","2048x2048-width":1500,"2048x2048-height":1000}}]},{"acf_fc_layout":"text","description":"<p><em>Starbucks Reserve Roastery, Piazza Cordusio, <\/em><em>Milan<\/em><br \/>\nDuring Design Week, Victoria Arduino <a href=\"https:\/\/victoriaarduino.com\/eagleoneprima\/\">E1 Prima<\/a> will also be present at a double exhibition of the iconic <b>Cappellini<\/b> brand in the <b>IBM Studios Pavilion in Piazza Gae Aulenti<\/b>. It is a fascinating experience, a journey into a multifaceted aesthetic universe and a glimpse into the future that reveals itself as a home on the border between the material and the non-material.<br \/>\nThis space was designed by <b>Giulio Cappellini<\/b> who, with extreme lightness, clear nuances and a few touches of color, positions the E1 Prima to offer visitors to the exhibition a sensory journey to discover quality coffees prepared by the specialized coffee roaster Cafezal. In the IBM Studios Pavilion, meeting and lounge spaces have been created with some symbolic examples of the Cappellini brand. They play an important role in the dialogue on innovation with virtually presented projects that were the result of collaboration with international students of the Master&#8217;s Degree in Interior Design and Digital Art Direction at Marangoni Design Campus.     <\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":4173,"id":4173,"title":"E1-Prima-1","filename":"E1-Prima-1.jpg","filesize":1010889,"url":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/E1-Prima-1.jpg","link":"https:\/\/victoriaarduino.com\/en\/e1-prima-1-2\/","alt":"","author":"1","description":"","caption":"","name":"e1-prima-1-2","status":"inherit","uploaded_to":0,"date":"2025-05-15 14:40:47","modified":"2025-05-15 14:40:47","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/victoriaarduino.com\/wp-includes\/images\/media\/default.png","width":1181,"height":1342,"sizes":{"thumbnail":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/E1-Prima-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/E1-Prima-1-264x300.jpg","medium-width":264,"medium-height":300,"medium_large":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/E1-Prima-1-768x873.jpg","medium_large-width":768,"medium_large-height":873,"large":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/E1-Prima-1-901x1024.jpg","large-width":901,"large-height":1024,"1536x1536":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/E1-Prima-1.jpg","1536x1536-width":1181,"1536x1536-height":1342,"2048x2048":"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/E1-Prima-1.jpg","2048x2048-width":1181,"2048x2048-height":1342}}]}],"story_preview_subtitle":"Regenerating Creativity. At Fuorisalone 2022, three designers are offering their interpretations of E1 Prima at the Starbucks Reserve\u2122 roastery.   "},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Regenerating Creativity. 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At Fuorisalone 2022, three designers are offering their interpretations of E1 Prima at the Starbucks Reserve\u2122 roastery. - Victoria Arduino\" \/>\n<meta property=\"og:description\" content=\"Explore Victoria Arduino&#039;s stories: innovation, coffee passion, and insights from leading voices in the specialty coffee world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/victoriaarduino.com\/en\/news\/creativity-re-generation-at-fuorisalone-2022-three-designers-offer-their-interpretations-of-the-e1-prima-at-starbucks-reserve-roastery\/\" \/>\n<meta property=\"og:site_name\" content=\"Victoria Arduino\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-01T10:16:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/victoriaarduino.com\/wp-content\/uploads\/2025\/05\/SAVE-THE-DATE-ENG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/victoriaarduino.com\\\/en\\\/news\\\/creativity-re-generation-at-fuorisalone-2022-three-designers-offer-their-interpretations-of-the-e1-prima-at-starbucks-reserve-roastery\\\/\",\"url\":\"https:\\\/\\\/victoriaarduino.com\\\/en\\\/news\\\/creativity-re-generation-at-fuorisalone-2022-three-designers-offer-their-interpretations-of-the-e1-prima-at-starbucks-reserve-roastery\\\/\",\"name\":\"Regenerating Creativity. 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