The era of « fast design » is over. Climate change and production innovations are leading to a new more ethical and more sustainable type of design. The upcycling project (using discarded objects to create products of higher quality), implemented by Victoria Arduino, is a sustainable design approach to new products, in this case new counters for the trade fair, based on the recovery and reuse (key elements of the circular economy) of old furnishing materials. Besides reducing energy consumption and materials, Victoria Arduino has also decided to focus on production processes whose environmental impact can be reduced.
The old furnishings, reworked without using new raw materials, have been crafted by local artisans to present Victoria Arduino’s professional espresso machines, Black Eagle Maverick, Eagle One, E1 Prima, E1 Prima EXP and E1 Prima PRO, as well as the Mythos grinders.