The 2024 World Barista Champion Mikael Jasin is the new Global Ambassador for Victoria Arduino. The long-standing collaboration between Victoria Arduino and Mikael Jasin, 2024 WBC Champion and owner of So So Good Coffee Company, Catur Coffee Company, Berlian Biotech, and Omakafé, goes beyond a simple commercial partnership.

The connection between Mikael Jasin and Victoria Arduino began in 2018 when the professional espresso machine brand offered him a dedicated course to deepen his knowledge of the VA388 Black Eagle, the official WBC machine, in preparation for his first world competition the following year, where he ranked among the top 6 globally.

Over the years, the partnership has grown increasingly stronger: in 2021, Mikael Jasin was one of the faces of the Black Eagle Maverick launch. This most powerful machine in the Victoria Arduino range was born from the idea of offering technological innovations that could inspire and highlight the genius of many passionate coffee professionals, like Mikael Jasin, who constantly push boundaries and for whom every day represents an evolution from the previous one.

In 2023, Victoria Arduino supported Jasin in the opening of Omakafé, a unique location in Serpong Tangerang, Indonesia, that redefined the coffee-tasting experience. In Busan, South Korea, Mikael Jasin became the 2024 WBC Champion.