Entries by Sara Giacomelli

RETHINKING COFFEE BLENDS: WHY ARE THEY GROWING IN POPULARITY?

Blends, until recently, have been treated as the poorer cousin of single origin and micro lot coffees. The third wave’s emphasis on the farmer, as well as the rise of alternative brewing methods, has created the myth that blends aren’t good coffee. But fortunately, blends are coming back into fashion – and that’s good news […]

IN LONDON THE NEW VICTORIA ARDUINO BRANCH OFFICE.

May 2020, London – Trendsetter and reference point in the specialty coffee biz, the city will be the new home of the UK Victoria Arduino branch office. Simonelli Group will have direct supervision through the acquisition of the historic partner VA Machinery, that in the past years, profoundly contributed to the growth of the brand […]

EAGLE ONE. NEW CUSTOMIZATIONS ROCK GREY AND WOOD

New personalization solutions to represent the barista, his/her values, and the coffee shop design. Eagle One never stops. Fully adaptable to any style and design, this machine will satisfy the needs of even the strongest of personalities. Two new customizations are available for the back panel, which are even more sustainable and made with modern […]

SOCIAL NETWORK CHALLENGE: THE BATTLE BETWEEN COFFEE EXPERTS.

Dario Ciarlantini and Andrea Cremone battled out their skills and creativity on the Victoria Arduino Instagram page. Who will be the next contenders? Victoria Arduino launched an Insta-challenge with some influential personages of the coffee industry. With the world forced into quarantine because of the COVID-19 pandemic, Victoria Arduino proposed to some coffee specialists to […]

MURAL MACHINE

In Florence, the mural machine of Victoria Arduino. A unique object, a century-old patent that becomes an artwork It’s a warm summer day on Friday, August 4th, 1922, the same day Pier Teresio Arduino presents for the first time under the society La Victoria Arduino Società Anonima, the patent request “Mural machine for espresso coffee preparation.” […]

LA SCUOLA DEL CAFFÈ.

A NEW BIG PROJECT BY DITTA ARTIGIANALE AND VICTORIA ARDUINO TO SPREAD COFFEE EXCELLENCE CULTURE IN ITALY Victoria Arduino is the espresso coffee machine partner chosen by Ditta Artigianale for the ambitious Coffee School project that was presented Tuesday in Florence. The Coffee School, idea of Francesco Sanapo and Patrick Hoffer, founders of Ditta Artigianale, […]

EAGLE ONE WORLDWIDE LAUNCH WITH JAMES HOFFMANN

Follow James’ trip and discover Eagle One, the new era of espresso coffee machine. Starting in February, Victoria Arduino is going around the globe dedicating exclusive appointments to its partners to get to know and expand knowledge about the new Eagle One. This trip starts in Melbourne and will have onboard James Hoffmann, (opinion leader and author) […]