Entries by Sara Giacomelli

UNDERSTANDING THE CHINESE COFFEE MARKET

China may have tea-drinking roots, yet coffee consumption is on the rise in what is, by purchasing-power-parity, the world’s largest economy. And while the Chinese coffee industry might be young, it would be a mistake to think that it is behind Western and Australasian markets. From record-breaking auction prices to consumer-facing apps, China is transforming […]

THE MYTHOS GRINDER: HOW DESIGN AND THE MATERIALS OF THE BURRS CONTRIBUTE TO IMPROVING THE QUALITY OF YOUR BEVERAGES.

Three types of burr treatments are available to help improve the grinding quality, performance, and the life span of your grinder. Not every burr is the same. The design and the composition of the material, for example, can considerably influence the grinding process. It is fundamental to know how to choose original burrs to guarantee […]

RETHINKING COFFEE BLENDS: WHY ARE THEY GROWING IN POPULARITY?

Blends, until recently, have been treated as the poorer cousin of single origin and micro lot coffees. The third wave’s emphasis on the farmer, as well as the rise of alternative brewing methods, has created the myth that blends aren’t good coffee. But fortunately, blends are coming back into fashion – and that’s good news […]

IN LONDON THE NEW VICTORIA ARDUINO BRANCH OFFICE.

May 2020, London – Trendsetter and reference point in the specialty coffee biz, the city will be the new home of the UK Victoria Arduino branch office. Simonelli Group will have direct supervision through the acquisition of the historic partner VA Machinery, that in the past years, profoundly contributed to the growth of the brand […]

EAGLE ONE. NEW CUSTOMIZATIONS ROCK GREY AND WOOD

New personalization solutions to represent the barista, his/her values, and the coffee shop design. Eagle One never stops. Fully adaptable to any style and design, this machine will satisfy the needs of even the strongest of personalities. Two new customizations are available for the back panel, which are even more sustainable and made with modern […]

SOCIAL NETWORK CHALLENGE: THE BATTLE BETWEEN COFFEE EXPERTS.

Dario Ciarlantini and Andrea Cremone battled out their skills and creativity on the Victoria Arduino Instagram page. Who will be the next contenders? Victoria Arduino launched an Insta-challenge with some influential personages of the coffee industry. With the world forced into quarantine because of the COVID-19 pandemic, Victoria Arduino proposed to some coffee specialists to […]