Located at Tepic 34, Roma Sur, Cuauhtémoc a Ciudad de México , the newly designed space serves as a showroom and retail outlet for companies throughout the country. Roma, where the Victoria Arduino Official Showroom is located, is one of the most interesting and charming neighbourhoods in Mexico City, rich in art galleries, museums, bookstores, coffee shops, and restaurants. Walking through its streets, you can still see buildings in the Belle Époque, Neoclassical, Liberty, and Art Deco styles, just like the building that houses the Victoria Arduino showroom.

The Victoria Arduino logo is placed on the facade of the brick building. The space is accessed through a small courtyard that leads to the bar area of the structure: a large counter where you can prepare and enjoy espresso-based drinks, milk, and PureBrew Coffee. The first floor of the building is divided into two areas, the exhibition area and the coffee education area. The official showroom presents the entire range of professional espresso machines and grinders by Victoria Arduino, including the brand’s fascinating ‘Heritage’ collection.

The versatility of the coffee education area allows for the organisation of cupping sessions, sensory and training sessions, as well as all the events that are scheduled for distributors and the entire coffee community of the country.

Among the upcoming events and appointments that are due to take place at the new Official Showroom, there is certainly the first edition of Youth Academy Mexico, the contest promoted by Victoria Arduino that offers 6 scholarships to ignite the knowledge and aspirations of young people in the coffee industry. The goal is to introduce young minds into the coffee industry as professionals. Youth Academy Mexico will offer the 6 participants the opportunity to follow the five modules of the SCA Coffee Skills Program, including the three levels of the Barista module and the first level of the other modules. During the course, students will have the opportunity to receive mentoring and training from industry experts, participate in innovative challenges, build a network of contacts, and earn credits to obtain the SCA Skills Diploma.

The new Victoria Arduino Official Showroom Mexico, along with the entire network of branches, Experience Labs, and distributors, strengthens the Victoria Arduino network with the aim of providing a strong brand experience and anticipating new trends thanks to its widespread international presence.

Stay updated on Victoria Arduino’s events and news by following the website victoriaarduino.com and the Instagram pages @victoriaarduinoofficial and @victoriaarduino_mx