In the heart of Corso Magenta in Milan, among the elegant Art Nouveau architecture with mosaic facades, ceramic decorations and refined wrought iron, a new café concept is coming to life. A few steps away from the historic Bar Magenta, a landmark of the city, sees the founding of Ditta Artigianale Magenta Milano, a Specialty Coffee Shop that blends tradition and modernity, inspired by the conviviality of Italian cafés of the 1950s.

An aesthetic that celebrates Art Nouveau heritage

The design of the coffee shop fits harmoniously into the architectural context of the neighbourhood, paying homage to the Liberty style with floral decorations and fixtures inspired by the sinuous geometries of wrought iron. Many furnishing elements have been restored from the originals, creating a dialogue between past and present. The result is a space in which every detail is designed to evoke the atmosphere of historic cafés, without sacrificing contemporaneity.

Materials and textures intertwine in a sophisticated balance: concrete harmonises with the warm elegance of the walnut panelling, while the Venetian granite countertops add material substance and quality to the space. The Black Eagle Maverick espresso machine, the Mythos grinder and Victoria Arduino’s PureBrew+, protagonists of all Ditta Artigianale points of sale, are an integral part of the architecture and narrative of the specialty coffee shop as a visual experience, through customisation with floral details and iron applications, and as a sensory experience with extractions that bring out the best flavours from each coffee. The aim? To create a place that is a natural extension of the city, with a strong identity but respectful of its history.

The perfect balance between history and modernity

Ditta Artigianale, like Victoria Arduino, believes in the importance of combining heritage and innovation. Since 1905, the espresso machine brand has been able to evolve, transforming the needs of each era into advanced technological solutions and material design choices.

Within Ditta Artigianale Magenta Milano, Black Eagle Maverick, Mythos and Pure Brew+ perfectly interpret the coffee shop mission:

– Quality of extraction, thanks to PBtech and Pure Brew technologies, capable of enhancing the flavors of each coffee.

– Sustainability, with the new T3 Genius motor, which guarantees precision and optimal performance while reducing energy consumption.

– Distinctive aesthetics, where essential shapes, floral details and refined materials define a contemporary and timeless visual language.

Milan: from the “Milan to drink” to the Specialty city

Milan and its historic establishments, such as Bar Magenta in Corso Magenta, Jamaica in Via Brera, Camparino in Piazza Duomo and Gattullo in Porta Lodovica, have written the city’s history. Here, between the 1950s and 1960s, artists, writers and intellectuals used to meet, even giving birth to the first student movements. Today, these spaces remain iconic meeting points, where you can breathe in the authentic charm of Milanese life.

Ditta Artigianale Magenta Milano takes this legacy and projects it into the future. The cozy environment and thoughtful design frame a unique Specialty offering: from espresso blends to single-origins selected from around the world, extracted with methods that are traditional, such as with Black Eagle Maverick as well as innovative, such as PureBrew Coffee, a new filter experience made possible by Victoria Arduino’s PureBrew+.

This is how Victoria Arduino continues to stand by those who choose to innovate, offering their customers an intense, deep and authentic sensory experience.

Black Eagle Maverick, Mythos and Pure Brew+: design meets technology.

Victoria Arduino coffee machines are not simply working tools, but true design elements that enrich the aesthetics of the space.

• Black Eagle Maverick stands out for its clean, bold lines, enhanced by a gold floral decoration on a magenta top, with Victoria Arduino’s iconic stylized eagle in the centre.
• Mythos, the monolithically shaped grinder, conveys precision and reliability. The matte surfaces, in the same magenta as the machine, make it a distinctive element of the bar counter.

PureBrew+, at the back of the bar, embodies sophisticated minimalism, perfect for an innovative and versatile extraction experience. Its essential silhouette and refined balance between technology and aesthetic purity make it an iconic object for a new café concept

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