Victoria Arduino awaits you at Milano Design Week 2025 for an event that celebrates the fusion of innovation and tradition. “The Design Blend” is the title of an exclusive event at the Starbucks Reserve™ Roastery Milano in Piazza Cordusio, where Victoria Arduino redefines the customization of its E1 Prima coffee machines, meeting the growing demand for bold aesthetics and distinctive identities.

The E1 Prima Special Edition stands out as a design icon, offering three unique finishes – vegan leather, textured and raffia – that merge premium materials, refined colour palettes and functionality into an object designed to redefine spaces and inspire through innovative visual narratives. Every detail represents a style manifesto, combining premium materials and functionality to create perfect harmony and inspire through visual narratives that redefine spaces.

The event “The Design Blend” combines the technological and aesthetic innovation of E1 Prima with the heritage of the Victoria Arduino brand, hosted in the Starbucks Reserve™ Roastery Milano —a true temple of the coffee experience.

The iconic coffee machine will be the centrepiece of an installation that combines aesthetics and function, exploring the link between past and future. Art Deco details blend with modern, brutalist elements, creating a visual and sensory experience that celebrates the beauty of design and a passion for coffee.

Un elemento distintivo dell’installazione sarà la reinterpretazione di alcune immagini storiche del brand attraverso l’intelligenza artificiale, che prenderanno vita in un’affascinante animazione che attraversa il tempo, unendo arte e tecnologia.

A distinctive element of the installation will be the reinterpretation of some of the brand’s historical images through Artificial Intelligence, which will come to life in a fascinating animation that spans time, combining art and technology.

To further enrich this celebration of design, a refined coffee table book will be presented in a limited edition that collects the evocative images of the photo shoot carried out at an exclusive experience hotel that celebrates Made in Italy design in every room. Signed by Victoria Arduino, the book will interweave the history of design and brand values with the timeless elegance of the rooms, narrating the link between architecture and the design of the machine.

The coffee table book will be displayed next to the machines, offering visitors an even more immersive experience in Victoria Arduino’s aesthetic universe.

During Milano Design Week, Starbucks Reserve™ Roastery Milano will become a meeting point for designers, fashion influencers and important figures from the lifestyle world. It will offer an ideal opportunity to explore coffee culture through an innovative perspective, in a context that celebrates Italian excellence and creativity.

Stay updated on Victoria Arduino’s events and news by following the Instagram page  @victoriaarduinoofficial