WOC Dubai. Victoria Arduino is official sponsor at the UAE Barista Championship and Roaster Village.

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WOC Dubai.


Victoria Arduino is official sponsor at the UAE Barista Championship and Roaster Village

From 11 to 13 January, Victoria Arduino is flying to Dubai for the World of Coffee where the brand will be the official sponsor of the UAE Barista Championship and of the Roaster Village.

The stylised eagle, the symbol of the trademark that has gathered all requirements and transformed them into technology, materials and experience, will be offering various training courses to provide baristas with the best innovations for coffee extraction and grinding along with high quality steam production in a contemporary and distinctive design.


From 11 to 13 January, Victoria Arduino is flying to Dubai for the World of Coffee where the brand will be the official sponsor of the UAE Barista Championship and of the Roaster Village.

The stylised eagle, the symbol of the trademark that has gathered all requirements and transformed them into technology, materials and experience, will be offering various training courses to provide baristas with the best innovations for coffee extraction and grinding along with high quality steam production in a contemporary and distinctive design.


The competing baristas representing the Arab Emirates at the forthcoming 2023 World Barista Championship will be using Victoria Arduino Eagle One and Mythos MY75. The innovative NEO technology of Eagle One, that guarantees high performance and reduced consumption, and the control and precision of Mythos will support the baristas as they seek to reach their objective: Athens 2023.

In the Roaster Village area, more than 40 Victoria Arduino E1 Prima will be alongside the same number of roasters to offer an exclusive experience in the cup to the visitors at the main event in the Middle East world of coffee. With E1 Prima, roasters will be able to create recipes that bring out all the flavours of their coffee. They can also use the app to share them with their customers to improve the sensorial experience in coffee shops, at home, in the office and in all spaces and locations where there’s a coffee corner.

The experience offered by the barista competition and the specialty coffee tasting presented by roasters will be further enriched with the activities on offer at the Victoria Arduino Z5-F60 stand. Every day from 11.30am to 12pm, UK Brewers Cup 2020 champion, Matteo D’Ottavio will present PureBrew Coffee and Tea. From 1.30 to 2pm there will be an in-depth explanation of how to froth milk and plant-based drinks using Eagle One Easycream technology. 3 to 4pm will be the PureBrew Happy Hour. Vittorio Agosti, the Fabbri brand ambassador, will prepare various PureBrew-based cocktails.

This is how Victoria Arduino finds inspiration from the passion of all those who love coffee and set out every day to offer a unique sensorial experience.

Try the Pure Brew sensory experience at Fibar.Try the Pure Brew sensory experience at Fibar.

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Try the Pure Brew sensory experience at Fibar.


At the Spanish fair, PureBrew Coffee becomes the special ingredient for the creation of cocktails.

Starting from today in its stand at Fibar (Valladolid, Spain), the national and international reference event for bartending, that presents trends in the world of cocktails, mixology and premium beverages, Victoria Arduino offers its guests a sensory experience that embraces the world of coffee.

PureBrew, the brand-new filter coffee with unique characteristics extracted from the Black Eagle Maverick coffee machine, will be the star of the show. It will be the special ingredient in several cocktails prepared by Andrea Villa, the Coffee in Good Spirits Italian champion. Over the three days, at the Victoria Arduino stand, located at the entrance to the Specialty Coffee area, there will be various opportunities to get to know more.

On Monday 12 December a Masterclass and workshop will be held by Andrea Villa, an expert in mixing and specialty coffee, as well as the 2020 Coffee in Good Spirits Italian champion. On Tuesday 13 December participants at the fair can try their hand in a contest preparing three cocktails using the Victoria Arduino Black Eagle Maverick espresso coffee machine. They will have to create a cocktail with espresso, a cocktail with Pure Brew and the third with a surprise ingredient that could be tea, cocoa or spices.
From Monday 12 to Wednesday 14 December the Victoria Arduino team will hold small introductory coffee workshops for anybody who wants to know more about the subject and to discover how to extend their cocktail menu using espresso and Pure Brew Coffee.

Live the Pure Brew Experience at Milan Coffee Festival

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Live the Pure Brew Experience at Milan Coffee Festival

It is a sensory experience that embraces the world of coffee, tea and food that Victoria Arduino will offer to the guests of the Milan Coffee Festival, scheduled from 12 to 14 November at Superstudio Più in Via Tortona.

Come to visit us at stand M21 !

Victoria Arduino flies Melbourne for the World Barista Championship and MICE

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Victoria Arduino flies Melbourne for the World Barista Championship and MICE



Everything is ready in Melbourne for a double event where Victoria Arduino will continue to support all the best baristas in the world with Mythos, the official grinder of the World Barista Championship, and will officially present Black Eagle Maverick to the Australian market, the coffee machine that’s intelligent, sustainable and easy to use

Being a WBC partner enables Victoria Arduino to stay close to the front end of the entire supply chain, to perceive its requirements, and to direct the technological innovation of Simonelli Group to provide the best support for SCA and the whole coffee community. For Simonelli Group this is the beginning of a new chapter in its long partnership with SCA and WCE in which, with Mythos MY75, it will bring all its expertise in the world of grinding once again to raise quality standards and to contribute to the growth and promotion of quality coffee.

From 27 to 30 September the coffee world will be focused on Melbourne for the World Barista Championship and for one of the most important trade fair events in the sector. On that occasion the Victoria Arduino stand #513 will be offering the Pure Brew Coffee experience, a brand-new filter coffee extracted with gravitational pressure from Black Eagle Maverick and which is syrupy and full-bodied. You can follow the Instagram live streaming on Pure Brew Coffee on 27 September at 12 o’clock (local time) from the @victoriaarduinoofficial account.
Every day at 2pm local time, Caleb Cha, 2015 World Latte Champion, will present sessions about how to correctly froth milk using E1 Prima. For those of you who can’t make it to Melbourne, Victoria Arduino has planned an Instagram live streaming from the @victoriaarduinoofficial account of the latte art session with Caleb Cha on 27 September at 2pm (local time).

Enjoy the Pure Brew Tea experience at Caffè Culture Show

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Enjoy the Pure Brew Tea experience at Caffè Culture Show

Victoria Arduino is proud to present the Skills Hub at Caffè Culture Show, the event for the café and coffee bar market, due to take place on September 1-2 in London.

At the Victoria Arduino stand, baristas and roasters can experience The Skills Hub, four different coffee stations demonstrating how to improve workflow, increase productivity and achieve operational efficiency.

During the two days at Caffè Culture Show, the Victoria Arduino stand will offer an all-around beverage experience including tea, coffee, milk and plant-based drinks. A Victoria Arduino stand area will present the PureBrewCoffee and grinding experience with Black Eagle Maverick and Mythos. E1 Prima along with Youth Academy students will be the focus of an educational experience. In the sustainability area, visitors can experience new technologies such as NEO and TERS which offer great performance while reducing energy consumption and CO2 emissions. A Victoria Arduino special station will be dedicated to tea using Pure Brew Technology with the collaboration of Kai Ellerbrock, owner of the TEAHOUSE EXCLUSIVES brand which offers a comprehensive range of quality teas from all around the world. A tale scopo, gli esperti di tè di Teahouse Exclusives hanno lanciato la linea di prodotti Baristateas, i cui tagli e varietà di tè sono stati espressamente sviluppati per questa innovazione tecnologica. Sei delle varietà selezionate sono disponibili nel primo lancio.

Pure Brew Technology is a revolutionary method of espresso extraction and gravity pressure coffee extraction using a Victoria Arduino patented portafilter with a conical double-mesh filter that can create PureBrew, a totally new filtered coffee extraction that is more syrupy and full-bodied. For the first time ever, Victoria Arduino has chosen Caffè Culture Show, to present a preview of Pure Brew applied to tea as new extension of the technology to different types of extraction. PureBrewTea is a revolutionary method of tea extraction from an espresso coffee machine.

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Watch the video here: Black Eagle Maverick – Pure Brew Tea

Discover Pure Brew Tea

Victoria Arduino R&D engineers made a comparison between PureBrew and the traditional way of pouring tea, in a collaboration with a team of tea experts to test a variety of teas, according to different roasting levels of light, medium and dark recipes.

For the test, they used green tea, oolong tea and black tea in 4 different grades: dust, fannings, broken leaf and whole leaf. During the tests, they used a light recipe as a fixed parameter because it is very similar to traditional tea infusion and represents a good standard practice for understanding different teas.

“We used 4g of tea leaves to produce 300ml of tea. The same quantity of tea that would be the standard in a commercial café environment.” – said Lauro Fioretti, Product Manager at Simonelli Group.

“We found the clarity and taste of the traditional method of pouring tea and PureBrew to be very similar. Each test produced exactly the profiles you would expect from green tea, oolong tea, and black tea. We found there was no cross contamination of coffee flavours on the filter or group head after rinsing under the hot water wand.”

As of September, Victoria Arduino will be member of the European Speciality Tea Association. The new Pure Brew Technology is totally in line with the mission of the European Speciality Tea Association, creating and inspiring excellence in the speciality tea community through innovation, research, education and communication.

See you at Caffè Culture Show on September 1-2 to live the Victoria Arduino experience!

BLACK EAGLE MAVERICK GRAVITECH

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BLACK EAGLE MAVERICK GRAVITECH

The Gravitech version of Black Eagle Maverick is now available with dedicated software and integrated weighing scales.

Black Eagle Maverick is a coffee machine that’s intelligent, sustainable and easy to use. It offers not only more control but complete dominance over temperature, steam and extraction also thanks to Gravitech, the gravimetric technology that is even more precise and efficient.

The Gravitech version provides a readout of the weight of the espresso coffee or Pure Brew directly on the group display, thus enabling the barista to obtain high levels of consistency and control over the entire extraction process. “With Black Eagle Maverick we’ve introduced two important improvements to the gravimetric technology”, explains Claudio Cingolani, Simonelli Group Chief Engineer. “the drip-tray is weight-sensitive, and it automatically and instantaneously senses one or more changes in weight due to the positioning of the cups or containers. Every recipe based on espresso or Pure Brew therefore has its own ideal setting for the barista to be able to offer the experience in the cup that he/she is looking for. We then introduced a system that measures and controls the flowrate for every type of extraction to guarantee maximum precision and thus the right weight in every cup. With the gravimetric and volumetric sensors, the new algorithm constantly monitors and controls the flowrate. By checking the quantity of water, and taking account of the dropping phase, the algorithm calculates the right moment to stop the flow to obtain the quantity of espresso or Pure Brew as defined in the recipe. The result is matchless consistency and a big reduction of waste”.

This is how we added a further sustainable technological solution to Maverick that, yet again, revolutionises our way of making coffee.

The gravimetric version of Black Eagle Maverick has also now been enhanced with a new design detail that makes it immediately recognisable: the Victoria Arduino logo in red enamel on every group.