victoria arduino design week

Design Week. The Victoria Arduino sensory experience in three different locations.

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Design Week. The Victoria Arduino sensory experience in three different locations.

Design Week. The Victoria Arduino sensory experience in three different locations.

On occasion of Milan Design Week, Victoria Arduino-worldwide brand leader for professional machines and grinders, is putting on display all its tradition and innovative spirit during three events of sensorial experience that unties all our five senses.

victoria arduino design week

The customized espresso coffee machine by Giulio Cappellini
Where: Cafezal, via Solferino 27

A unique coffee machine made with innovative and sustainable technology able to extract optimal quality coffee, reducing energy consumption and its footprint. Eagle One , other than winning the prestigious ADI Design Index 2020 acknowledgment, was very much appreciated by the architect Giulio Cappellini that wanted to create this magnificent machine, his signature version. The personalized Eagle One by Giulio Cappellini is ready to meet your eye at Cafezal in Via Solferino 27. The machine represents a mix of history and innovation with the use of recycled wood, ecological resin, and aluminum. Absolutely to see.

victoria arduino cafezal eagle one

The most evolutionary and sustainable technology on the market.
Where: Cafezal, via Premuda 14

The Black Eagle Maverick, in total matte black with copper details, represents the most innovative extraction technology on the market for espresso, filter, and milk-based coffee. The machine has a minimal and contemporary style and is equipped with high-end technologies able to reduce energy consumption by 37% compared to the previous model.

After an entire day at Design Week, the Via Premuda Coffee Shop is a great stop where you can taste and savor the new Pure Brew beverages, a syrupy, full-bodied filter coffee perfect if used as a cocktail base ingredient. The Coffee Shop also organizes many workshops in collaboration with Aytem and Disain.

From April 18th to April 23rd from 10 am to 7 pm, Disain, an Italian-based company that develops and produces furnishing and lighting solutions exclusively made in Italy, will be at Cafezal di Via Premuda for a couple of dedicated workshops. Aytm Danish “haute couture” brand, specializing in house furniture, will be present at the Coffee Shop for a news conference on April 19th in the afternoon. It will be the occasion to taste the drinks and “haute couture” cocktails just like the brands.

victoria arduino cafezal black eagle maverick

The traditional hammered-style coffee machine
Where: Cafezal, Corso Magenta 96

Corso Magenta is situated in one of the most historical districts of Milan and the Cafezal Coffee Shop at number 96 celebrates the history of the neighborhood while bringing all of the innovative aspects of modern coffee shops. To celebrate Milan through past and future, the new Cafezal location will work with two espresso coffee machines that represent all the charm and historical greatness of Victoria Arduino, while the brand’s modern side is inspired by the passion of the many coffee lovers all around the globe. The machines Athena Leva and Eagle One Prima are the showstoppers that will extract the famous specialty coffee signed by Cafezal. The Athena Leva, the historic copper Victoria Arduino machine entirely hammered by hand, equipped with a leva extraction system, will work with the traditional Cafezal blend while the special version of E1 Prima will be extracting mono-origin coffees.

The new Coffee Shop location will be opened during Design Week and is very elegantly furnished with an early twentieth-century style theme and a notch of modernized details in the mix. “The project defined by the architect Barbara Zanetti, in collaboration with RAW&Company for the furniture, has the goal to represent Milan in Milan, for this reason we importantly chose machinery that celebrates the history of Milan during the early 1920s combined with the modern and contemporary metropolitan city that is today. Athena Leva and Eagle One Prima, in my opinion, are the best representation of these two aspects of the city.” Tells Carlos Bitencourt, owner of the Cafezal Coffee Shops. Cafezal Corso Magenta is a must-see location during Design Week to enrich your sensory experience with special mono-origin coffee extracted by the best coffee machines that painted the history of design starting from the early twentieth century.

victoria arduino cafezal nuova apertura

WOC Dubai. Victoria Arduino is official sponsor at the UAE Barista Championship and Roaster Village.

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WOC Dubai.


Victoria Arduino is official sponsor at the UAE Barista Championship and Roaster Village

From 11 to 13 January, Victoria Arduino is flying to Dubai for the World of Coffee where the brand will be the official sponsor of the UAE Barista Championship and of the Roaster Village.

The stylised eagle, the symbol of the trademark that has gathered all requirements and transformed them into technology, materials and experience, will be offering various training courses to provide baristas with the best innovations for coffee extraction and grinding along with high quality steam production in a contemporary and distinctive design.


From 11 to 13 January, Victoria Arduino is flying to Dubai for the World of Coffee where the brand will be the official sponsor of the UAE Barista Championship and of the Roaster Village.

The stylised eagle, the symbol of the trademark that has gathered all requirements and transformed them into technology, materials and experience, will be offering various training courses to provide baristas with the best innovations for coffee extraction and grinding along with high quality steam production in a contemporary and distinctive design.


The competing baristas representing the Arab Emirates at the forthcoming 2023 World Barista Championship will be using Victoria Arduino Eagle One and Mythos MY75. The innovative NEO technology of Eagle One, that guarantees high performance and reduced consumption, and the control and precision of Mythos will support the baristas as they seek to reach their objective: Athens 2023.

In the Roaster Village area, more than 40 Victoria Arduino E1 Prima will be alongside the same number of roasters to offer an exclusive experience in the cup to the visitors at the main event in the Middle East world of coffee. With E1 Prima, roasters will be able to create recipes that bring out all the flavours of their coffee. They can also use the app to share them with their customers to improve the sensorial experience in coffee shops, at home, in the office and in all spaces and locations where there’s a coffee corner.

The experience offered by the barista competition and the specialty coffee tasting presented by roasters will be further enriched with the activities on offer at the Victoria Arduino Z5-F60 stand. Every day from 11.30am to 12pm, UK Brewers Cup 2020 champion, Matteo D’Ottavio will present PureBrew Coffee and Tea. From 1.30 to 2pm there will be an in-depth explanation of how to froth milk and plant-based drinks using Eagle One Easycream technology. 3 to 4pm will be the PureBrew Happy Hour. Vittorio Agosti, the Fabbri brand ambassador, will prepare various PureBrew-based cocktails.

This is how Victoria Arduino finds inspiration from the passion of all those who love coffee and set out every day to offer a unique sensorial experience.

Try the Pure Brew sensory experience at Fibar.Try the Pure Brew sensory experience at Fibar.

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Try the Pure Brew sensory experience at Fibar.


At the Spanish fair, PureBrew Coffee becomes the special ingredient for the creation of cocktails.

Starting from today in its stand at Fibar (Valladolid, Spain), the national and international reference event for bartending, that presents trends in the world of cocktails, mixology and premium beverages, Victoria Arduino offers its guests a sensory experience that embraces the world of coffee.

PureBrew, the brand-new filter coffee with unique characteristics extracted from the Black Eagle Maverick coffee machine, will be the star of the show. It will be the special ingredient in several cocktails prepared by Andrea Villa, the Coffee in Good Spirits Italian champion. Over the three days, at the Victoria Arduino stand, located at the entrance to the Specialty Coffee area, there will be various opportunities to get to know more.

On Monday 12 December a Masterclass and workshop will be held by Andrea Villa, an expert in mixing and specialty coffee, as well as the 2020 Coffee in Good Spirits Italian champion. On Tuesday 13 December participants at the fair can try their hand in a contest preparing three cocktails using the Victoria Arduino Black Eagle Maverick espresso coffee machine. They will have to create a cocktail with espresso, a cocktail with Pure Brew and the third with a surprise ingredient that could be tea, cocoa or spices.
From Monday 12 to Wednesday 14 December the Victoria Arduino team will hold small introductory coffee workshops for anybody who wants to know more about the subject and to discover how to extend their cocktail menu using espresso and Pure Brew Coffee.

Live the Pure Brew Experience at Milan Coffee Festival

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Live the Pure Brew Experience at Milan Coffee Festival

It is a sensory experience that embraces the world of coffee, tea and food that Victoria Arduino will offer to the guests of the Milan Coffee Festival, scheduled from 12 to 14 November at Superstudio Più in Via Tortona.

Come to visit us at stand M21 !

Victoria Arduino flies Melbourne for the World Barista Championship and MICE

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Victoria Arduino flies Melbourne for the World Barista Championship and MICE



Everything is ready in Melbourne for a double event where Victoria Arduino will continue to support all the best baristas in the world with Mythos, the official grinder of the World Barista Championship, and will officially present Black Eagle Maverick to the Australian market, the coffee machine that’s intelligent, sustainable and easy to use

Being a WBC partner enables Victoria Arduino to stay close to the front end of the entire supply chain, to perceive its requirements, and to direct the technological innovation of Simonelli Group to provide the best support for SCA and the whole coffee community. For Simonelli Group this is the beginning of a new chapter in its long partnership with SCA and WCE in which, with Mythos MY75, it will bring all its expertise in the world of grinding once again to raise quality standards and to contribute to the growth and promotion of quality coffee.

From 27 to 30 September the coffee world will be focused on Melbourne for the World Barista Championship and for one of the most important trade fair events in the sector. On that occasion the Victoria Arduino stand #513 will be offering the Pure Brew Coffee experience, a brand-new filter coffee extracted with gravitational pressure from Black Eagle Maverick and which is syrupy and full-bodied. You can follow the Instagram live streaming on Pure Brew Coffee on 27 September at 12 o’clock (local time) from the @victoriaarduinoofficial account.
Every day at 2pm local time, Caleb Cha, 2015 World Latte Champion, will present sessions about how to correctly froth milk using E1 Prima. For those of you who can’t make it to Melbourne, Victoria Arduino has planned an Instagram live streaming from the @victoriaarduinoofficial account of the latte art session with Caleb Cha on 27 September at 2pm (local time).

Enjoy the Pure Brew Tea experience at Caffè Culture Show

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Enjoy the Pure Brew Tea experience at Caffè Culture Show

Victoria Arduino is proud to present the Skills Hub at Caffè Culture Show, the event for the café and coffee bar market, due to take place on September 1-2 in London.

At the Victoria Arduino stand, baristas and roasters can experience The Skills Hub, four different coffee stations demonstrating how to improve workflow, increase productivity and achieve operational efficiency.

During the two days at Caffè Culture Show, the Victoria Arduino stand will offer an all-around beverage experience including tea, coffee, milk and plant-based drinks. A Victoria Arduino stand area will present the PureBrewCoffee and grinding experience with Black Eagle Maverick and Mythos. E1 Prima along with Youth Academy students will be the focus of an educational experience. In the sustainability area, visitors can experience new technologies such as NEO and TERS which offer great performance while reducing energy consumption and CO2 emissions. A Victoria Arduino special station will be dedicated to tea using Pure Brew Technology with the collaboration of Kai Ellerbrock, owner of the TEAHOUSE EXCLUSIVES brand which offers a comprehensive range of quality teas from all around the world. A tale scopo, gli esperti di tè di Teahouse Exclusives hanno lanciato la linea di prodotti Baristateas, i cui tagli e varietà di tè sono stati espressamente sviluppati per questa innovazione tecnologica. Sei delle varietà selezionate sono disponibili nel primo lancio.

Pure Brew Technology is a revolutionary method of espresso extraction and gravity pressure coffee extraction using a Victoria Arduino patented portafilter with a conical double-mesh filter that can create PureBrew, a totally new filtered coffee extraction that is more syrupy and full-bodied. For the first time ever, Victoria Arduino has chosen Caffè Culture Show, to present a preview of Pure Brew applied to tea as new extension of the technology to different types of extraction. PureBrewTea is a revolutionary method of tea extraction from an espresso coffee machine.

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Watch the video here: Black Eagle Maverick – Pure Brew Tea

Discover Pure Brew Tea

Victoria Arduino R&D engineers made a comparison between PureBrew and the traditional way of pouring tea, in a collaboration with a team of tea experts to test a variety of teas, according to different roasting levels of light, medium and dark recipes.

For the test, they used green tea, oolong tea and black tea in 4 different grades: dust, fannings, broken leaf and whole leaf. During the tests, they used a light recipe as a fixed parameter because it is very similar to traditional tea infusion and represents a good standard practice for understanding different teas.

“We used 4g of tea leaves to produce 300ml of tea. The same quantity of tea that would be the standard in a commercial café environment.” – said Lauro Fioretti, Product Manager at Simonelli Group.

“We found the clarity and taste of the traditional method of pouring tea and PureBrew to be very similar. Each test produced exactly the profiles you would expect from green tea, oolong tea, and black tea. We found there was no cross contamination of coffee flavours on the filter or group head after rinsing under the hot water wand.”

As of September, Victoria Arduino will be member of the European Speciality Tea Association. The new Pure Brew Technology is totally in line with the mission of the European Speciality Tea Association, creating and inspiring excellence in the speciality tea community through innovation, research, education and communication.

See you at Caffè Culture Show on September 1-2 to live the Victoria Arduino experience!