Joyeuses Fêtes

Presenting the E1 Prima PRO

E1 Prima PRO, the 1-group professional machine for the pioneers of taste.

E1 Prima PRO, the 1-group professional machine for the pioneers of taste.

Victoria Arduino is expanding the E1 Prima range with E1 Prima PRO. The new single group of Victoria Arduino joins the models launched in 2020 and 2023 with a strongly professional edge.

E1 Prima PRO was born a pioneer, always oriented to bring innovation to every environment for which it was designed, empowering creatives and experimenters. That’s why Victoria Arduino has condensed the most advanced technologies into one of its most eclectic designs.

E1 Prima PRO is the single group professional espresso machine for coffee specialists, roasters, chefs and mixologists who want to reach unexplored summits of quality, discover new boundaries of taste to savour the thrill of going where no one has gone before.

Visit us at Host Milano to experience the E1 Prima PRO by Victoria Arduino (Hall 24, Stand B23-33-D24-D34).

DISCOVER MORE ABOUT E1 PRIMA PRO

Countdown to HOST2023: Just One Month to Go!


Countdown to HOST2023: Just One Month to Go!

Countdown to HOST2023: Just One Month to Go!

The anticipation is building and everything is ready – we are now just one month away from the eagerly awaited expo! HOST fair has become a staple in our sector, a time when we meet together to show new brewing technologies and to experience the vibrancy of Victoria Arduino coffee machines and grinders.

Our booth is at at pavillon 24, stand B23-B33- D24- D34, we will showcase our latest products responding to the new trends of beverage consumption, through innovative and sustainable technologies and design.

Stay tuned!

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Eagle One integrates VIS – Virtual Intelligent Scale


Eagle One integrates VIS – Virtual Intelligent Scale

Eagle One integrates VIS – Virtual Intelligent Scale

Victoria Arduino, one of the global brand leaders in the professional coffee machine and grinder segment, is enhancing the Eagle One experience with VIS – Virtual Intelligent Scale. VIS is a virtual scale based on an artificial intelligence algorithm that favours even faster workflow than the previous version of Eagle One and dose monitoring for every shot.   

VIS is exclusive Victoria Arduino technology that was developed to digitally estimate the right dose in the cup using an algorithm calculation. On the display, just set the desired weight in grams and VIS automatically monitors the flow to obtain the right dose in the cup. 

Discover it now: www.youtube.com/watch/VIS


Eagle One is the professional coffee machine created to respond to the needs of coffee shops, whose design, performance and sustainability provide a memorable experience to customers. Now, with VIS, it still keeps true to its word by becoming an even smarter and higher-performance system. Programming is simple and fast. Just specify the desired weight in the cup and start the extraction. 

The great innovation that VIS brings to Eagle One lies in its digital system for constant monitoring of every dose. VIS is not only innovative and extremely easy to use, besides reducing waste, VIS works in the coffee machine without the need for additional components, and therefore it in no way affects Eagle One’s minimal, contemporary and sustainable design. 

With VIS, the Virtual Intelligent Scale, Eagle One continues to guarantee the perfect balance between design, innovation and sustainability to be able to offer a memorable sensorial experience to both baristas and customers. 

More info on: Eagle One by Victoria Arduino: the future of specialty coffee  

victoria arduino design week

Design Week. The Victoria Arduino sensory experience in three different locations.


Design Week. The Victoria Arduino sensory experience in three different locations.

Design Week. The Victoria Arduino sensory experience in three different locations.

On occasion of Milan Design Week, Victoria Arduino-worldwide brand leader for professional machines and grinders, is putting on display all its tradition and innovative spirit during three events of sensorial experience that unties all our five senses.

victoria arduino design week

The customized espresso coffee machine by Giulio Cappellini
Where: Cafezal, via Solferino 27

A unique coffee machine made with innovative and sustainable technology able to extract optimal quality coffee, reducing energy consumption and its footprint. Eagle One , other than winning the prestigious ADI Design Index 2020 acknowledgment, was very much appreciated by the architect Giulio Cappellini that wanted to create this magnificent machine, his signature version. The personalized Eagle One by Giulio Cappellini is ready to meet your eye at Cafezal in Via Solferino 27. The machine represents a mix of history and innovation with the use of recycled wood, ecological resin, and aluminum. Absolutely to see.

victoria arduino cafezal eagle one

The most evolutionary and sustainable technology on the market.
Where: Cafezal, via Premuda 14

The Black Eagle Maverick, in total matte black with copper details, represents the most innovative extraction technology on the market for espresso, filter, and milk-based coffee. The machine has a minimal and contemporary style and is equipped with high-end technologies able to reduce energy consumption by 37% compared to the previous model.

After an entire day at Design Week, the Via Premuda Coffee Shop is a great stop where you can taste and savor the new Pure Brew beverages, a syrupy, full-bodied filter coffee perfect if used as a cocktail base ingredient. The Coffee Shop also organizes many workshops in collaboration with Aytem and Disain.

From April 18th to April 23rd from 10 am to 7 pm, Disain, an Italian-based company that develops and produces furnishing and lighting solutions exclusively made in Italy, will be at Cafezal di Via Premuda for a couple of dedicated workshops. Aytm Danish “haute couture” brand, specializing in house furniture, will be present at the Coffee Shop for a news conference on April 19th in the afternoon. It will be the occasion to taste the drinks and “haute couture” cocktails just like the brands.

victoria arduino cafezal black eagle maverick

The traditional hammered-style coffee machine
Where: Cafezal, Corso Magenta 96

Corso Magenta is situated in one of the most historical districts of Milan and the Cafezal Coffee Shop at number 96 celebrates the history of the neighborhood while bringing all of the innovative aspects of modern coffee shops. To celebrate Milan through past and future, the new Cafezal location will work with two espresso coffee machines that represent all the charm and historical greatness of Victoria Arduino, while the brand’s modern side is inspired by the passion of the many coffee lovers all around the globe. The machines Athena Leva and Eagle One Prima are the showstoppers that will extract the famous specialty coffee signed by Cafezal. The Athena Leva, the historic copper Victoria Arduino machine entirely hammered by hand, equipped with a leva extraction system, will work with the traditional Cafezal blend while the special version of E1 Prima will be extracting mono-origin coffees.

The new Coffee Shop location will be opened during Design Week and is very elegantly furnished with an early twentieth-century style theme and a notch of modernized details in the mix. “The project defined by the architect Barbara Zanetti, in collaboration with RAW&Company for the furniture, has the goal to represent Milan in Milan, for this reason we importantly chose machinery that celebrates the history of Milan during the early 1920s combined with the modern and contemporary metropolitan city that is today. Athena Leva and Eagle One Prima, in my opinion, are the best representation of these two aspects of the city.” Tells Carlos Bitencourt, owner of the Cafezal Coffee Shops. Cafezal Corso Magenta is a must-see location during Design Week to enrich your sensory experience with special mono-origin coffee extracted by the best coffee machines that painted the history of design starting from the early twentieth century.

victoria arduino cafezal nuova apertura

WOC Dubai. Victoria Arduino is official sponsor at the UAE Barista Championship and Roaster Village.

WOC Dubai.


Victoria Arduino is official sponsor at the UAE Barista Championship and Roaster Village

From 11 to 13 January, Victoria Arduino is flying to Dubai for the World of Coffee where the brand will be the official sponsor of the UAE Barista Championship and of the Roaster Village.

The stylised eagle, the symbol of the trademark that has gathered all requirements and transformed them into technology, materials and experience, will be offering various training courses to provide baristas with the best innovations for coffee extraction and grinding along with high quality steam production in a contemporary and distinctive design.


From 11 to 13 January, Victoria Arduino is flying to Dubai for the World of Coffee where the brand will be the official sponsor of the UAE Barista Championship and of the Roaster Village.

The stylised eagle, the symbol of the trademark that has gathered all requirements and transformed them into technology, materials and experience, will be offering various training courses to provide baristas with the best innovations for coffee extraction and grinding along with high quality steam production in a contemporary and distinctive design.


The competing baristas representing the Arab Emirates at the forthcoming 2023 World Barista Championship will be using Victoria Arduino Eagle One and Mythos MY75. The innovative NEO technology of Eagle One, that guarantees high performance and reduced consumption, and the control and precision of Mythos will support the baristas as they seek to reach their objective: Athens 2023.

In the Roaster Village area, more than 40 Victoria Arduino E1 Prima will be alongside the same number of roasters to offer an exclusive experience in the cup to the visitors at the main event in the Middle East world of coffee. With E1 Prima, roasters will be able to create recipes that bring out all the flavours of their coffee. They can also use the app to share them with their customers to improve the sensorial experience in coffee shops, at home, in the office and in all spaces and locations where there’s a coffee corner.

The experience offered by the barista competition and the specialty coffee tasting presented by roasters will be further enriched with the activities on offer at the Victoria Arduino Z5-F60 stand. Every day from 11.30am to 12pm, UK Brewers Cup 2020 champion, Matteo D’Ottavio will present PureBrew Coffee and Tea. From 1.30 to 2pm there will be an in-depth explanation of how to froth milk and plant-based drinks using Eagle One Easycream technology. 3 to 4pm will be the PureBrew Happy Hour. Vittorio Agosti, the Fabbri brand ambassador, will prepare various PureBrew-based cocktails.

This is how Victoria Arduino finds inspiration from the passion of all those who love coffee and set out every day to offer a unique sensorial experience.