E1 Prima participates in the XXVII Compasso D’oro

E1 Prima participates in the XXVII Compasso d’Oro Award

E1 Prima  is to take part in the XXVII Compasso d’Oro, the oldest and most authoritative world design award. For the occasion, the international jury, called upon to consider all the candidate products for the coveted award, has been able to see a special version of Eagle One Prima, designed by Giulio Cappellini, the designer and ambassador of Italian creative excellence in the world. The special version has been given the name Black Out, “all black for the Victoria Arduino E1 Prima – states Giulio Cappellini – in alternating gloss and matt finishes that emphasise the rounded, timeless forms of this object.

Prima’s purity of design opens up to highly differing interpretations, ranging from nostalgic to hyper-contemporary, as in the case of Black Out. This is a product that is beautiful both to look at and to use. It’s essential, concise and expressed in a colour that, along with white, has defined and recounted the objects that have made the history of design”.

E1 Prima Black Out and all the candidate design products for the XXVII Compasso d’Oro Award, will be displayed in a special exhibition to be opened at the ADI Design Museum on 20 June and which will run until 11 September 2022.

Founded in 1954, the ADI Compasso d’Oro was the brainchild of Gio Ponti and for many years it was organised by the Rinascente department stores with the purpose of drawing attention to the value and quality of Italian design products, which, at that time, were still in their infancy.  Subsequently, it was donated to the ADI (Industrial Design Association) which, since 1958, has been responsible for the organisation and for ensuring the impartiality and integrity of the event. The Compasso d’Oro is given on the basis of a preselection procedure at the ADI Permanent Design Observatory which consists of a panel of experts, designers, specialised journalists, ADI members or external figures who are all constantly committed, year after year, to gathering information, evaluating and selecting the best products that are then published in the ADI Design Index yearbooks.