Victoria Arduino strengthens its presence in the Iberian Peninsular with the partnership with VANS IBERICA, the new official distributor for Spain and Portugal

The official opening is confirmed for this Friday at 5:00 pm when the new VICTORIA ARDUINO Experience lab in Barcelona will be inaugurated, and the Black Eagle Maverick and Mythos will be officially presented. Poblenou simmers creativity, design, and technology and is the right neighborhood to live the whole experience of Victoria Arduino with the support of passionate and experienced employees. It is a niche in one of Barcelona’s cool and expanding neighborhoods.

Victoria Arduino strengthens its presence in Spain and Portugal with a new partnership with VANS IBERICA SL. From October, this company has been the new official distributor of the Victoria Arduino brand for the Iberian Peninsula. A partnership that aims at strengthening the presence and notoriety of the Victoria Arduino brand.

In the new Experience Lab based in Barcelona, it will be possible to be even closer to the needs of coffee shops and the latest trends of a constantly evolving sector. « At this particular time, it is essential to support local markets, making available to the industry, baristas, roasters, and specialty chains a sales and technical structure along with solutions based on cutting-edge technology and our consolidated coffee knowledge, » said Fabio Ceccarani, CEO of Simonelli Group.

The investment in the Iberian Peninsula by Simonelli Group results from the collaboration with a new partner, such as VANS IBERICA SL.

With Simonelli Group, we defined three action areas for the market development that comprehend a dedicated sales and technical structure, a specific area for coffee culture knowledge with the support of platforms, digital and not, and the creation of a certified technical assistance network.- declared Diego Martinez, owner of VANS Iberica SL. « Moreover, the Barcelona Experience Lab will be a place to offer partners and clients a complete experience of the Victoria Arduino values, products, technologies, and know-how. »