Victoria Arduino awaits you in Melbourne for MICE and for its new Experience Lab official opening

From May 12th to 14th at MICE, the professional on-demand grinder Mythos by Victoria Arduino will be the official sponsor of the Australia’s Richest Barista competition. The first grinder designed for the specialty coffee world by coffee specialists, Mythos by Victoria Arduino represents grinding quality in a unique and recognizable design. The grinding control and precision offered by Mythos will support baristas in achieving their goal: winning the Australia’s Richest Barista competition.

During the MICE fair, you will be able to meet the Simonelli Group Australia team, the new branch office of Simonelli Group, a reference point for the Victoria Arduino brand in the Australian market for sales, technology and training. Don’t miss the opportunity to participate in the inauguration of the Victoria Arduino Experience Lab scheduled for May 13th at 6 pm at the Simonelli Group Australia branch office located in 37 Cecil Street (Cnr City Road) Southbank 3006. The new Victoria Arduino Experience Lab is an experiential space where you can discover all the latest news from the brand, first hand. In addition, from 13 to 15 May (from 9am to 4pm) the Experience Lab will host a series of interesting activities:

  • Brewing Methods: Nicole Lin, Senior Consultant and WBC Certified Sensory Judge, will offer coffee and tea tastings using PureBrew technology.
  • Espresso Technology: the Simonelli Group technical team will present the latest developments and solutions for espresso extraction
  • Sustainability: Lauro Fioretti, Simonelli Group Product Manager and WBC representative, will demonstrate how to reduce the footprint of the espresso machine whilst improving performance

Stay up-to-date with Victoria Arduino events and news by visiting the website and following the Instagram pages  @victoriaarduinoofficial and @victoriaarduino_au.