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Discover the Pure Brew at the London Coffee Festival

London Coffee Festival (March 31st – April 3rd) – Booth G17, these are the coordinates to discover the Black Eagle Maverick, our intelligent, sustainable, user-friendly machine.

A must-see novelty of this year’s London Coffee Festival is our Pure Brew equipped on our Black Eagle Maverick. This novel drink combines our Pure Brew Technology, an innovative extraction method applied on espresso and low-pressure extraction, and our patented Victoria Arduino specially designed, conical basket with a double micro-thin filter. The Pure Brew coffee kicks off with an intense aroma that catches the essence of the coffee, while the cup profile highlights the distinct flavor notes and a full body (find out more on our YouTube channel: PURE BREW VIDEOS)

With Black Eagle Maverick, Victoria Arduino wanted to provide the barista a machine with total domination over the temperature, the brew, the steam and allow them to shift instantly between different types of coffee.

The new Mythos coffee grinder will also be present at booth G17, where the client can discover its enhanced characteristics, making it one of the best products in terms of user experience, grinding control, and design. Today Mythos is defined by a world of details but with its unique design and the same passion and strong value, it shares its grinding perfection with baristas, roasters, and coffee chains worldwide.

The Eagle One will also come back to London, the metropolitan city that inspired the coffee machine’s creation—designed to respond to the needs of the new generation coffee shops, the fabulous machine has the three winning aspects needed to provide a memorable coffee experience: design, high performance, and sustainability. Eagle One is the machine for baristas that demand compact equipment, easy to use but at the same time able to make a superb high-quality cup of coffee, maintaining energy consumption at a low. Gail’s, a bakery chain, chose Eagle One for its shops in London. They bake bread, sweets, and fresh cakes daily and serve a great specialty coffee brewed by the Eagle One. It is an excellent coffee stopover in London’s city center. On Saturday and Sunday, Gail’s will be at the Victoria Arduino stand to offer passing clients their specialty coffee extracted with the magnificent Eagle One coffee machine.

Art and design in the name of coffee

Art and design in the name of coffee.
The story of a coffee-library shop becoming an art gallery.

Recicled wood panels painted by hand telling the bolivian culture, the story of coffee and the importance of connection and relationship. It’s the story of the Fundación Roca Gravato in Santa Cruz, Bolivia, an old professional school transformed by Luis Alberto Roca and Rita Gravato in a coffee shop, art gallery and library.

“When my parents decided to open in their old professional school an art gallery – Luis Pedro Roca said -, we decided to move our bookstore and coffee shop there and to combine our passion for coffee and for art. It was not the first time we caught an opportunity like that: eleven years ago our bookstore was about to close and we decided to open a coffee shop inside. It was an incredible idea, even because I felt in love with coffee and I’ve soon became a SCA certified barista, and so three years ago we started roasting coffee. We buy green coffee from bolvian producers, and we have a private machine of 5Kilos roasting our Alto Tostado specialty coffee”.

Now in the Foundation Roca Gravato visitors can taste excellent coffees, they can enjoy solo exhibit of local artists and a big gallery with real size reproductions of important pieces of art made by local artists. “It’s our committment to give the possibility to see important masterpiece to Bolivian people can’t visit international museums and to share the passion for art” – said Luis Pedro Roca.


With hundreds of visitors per days the art gallery continue is mission of sharing the passion for art and for coffee through the coffee shop brewing coffee and cappuccino with Victoria Arduino coffee machines. “The Eagle One and E1 Prima have been inspiringing machines for our 6 resident artists – told us Luis Pedro Roca. “They replicated the back panels of the machines using recycled wood and other different materials and they started to paint them. The result was really impressive so that we start selling customized Eagle One and Prima machines, a new big step ahead for our business!”

From an anthropological point of view ‘customization’ is referred to a process of cultural appropriation and creation of bespoke design, supporting people to tell their identity, their own stories and to communicate a message. “Our resident artists did it – told us Camilla Roca – and our customers are enthusiasts because in their coffee shop they can enjoy a great coffee machine and, at the same time, a unique piece of art telling the culture of our Country, or coffee origins or the committment for a sustainable growth, or what they want to communicate”.

“For me coffee is a form of art – said Betzalel Maida, one of the six resident artists – we can paint using different surfaces and different technics as a barista can brew coffee using single origins or blend and different brewing methods. The most important thing is to offer a great experience for all your senses.”

ADI Design Index 2020. Eagle One on stage at the Casa dell’Architettura in Rome.

Following the exhibition at the ADI Design Museum in Milan, Eagle One flew to Rome to the Casa dell’Architettura (Architecture House) – Acquario Romano for a new exhibition showing a significant choice of products selected for the ADI Design Index, the annual review of the best Italian design.

Eagle One by Victoria Arduino has been selected for the prestigious ADI Design Index 2020 recognition. The ADI Design Index 2020 is a special selection, made by the Permanent Observatory of Design, that covers products and product systems in every market, theoretical and critical research and design-related processes or businesses.

The choice of the Roman location is very significant: the “Casa dell’Architettura” (Architecture House) is a new important cultural and exhibition institution, with the objective of promoting the Roman architectural culture and contemporary architecture in general, through national and international exhibitions, awards, conferences, meetings and initiatives.

The ADI Design Index 2020 exhibition will be open until 2 July at the Casa dell’Architettura in Rome, Piazza Manfredo Fanti 47.