ADI Design Index 2020. Eagle One on stage at the Casa dell’Architettura in Rome.

Following the exhibition at the ADI Design Museum in Milan, Eagle One flew to Rome to the Casa dell’Architettura (Architecture House) – Acquario Romano for a new exhibition showing a significant choice of products selected for the ADI Design Index, the annual review of the best Italian design.

Eagle One by Victoria Arduino has been selected for the prestigious ADI Design Index 2020 recognition. The ADI Design Index 2020 is a special selection, made by the Permanent Observatory of Design, that covers products and product systems in every market, theoretical and critical research and design-related processes or businesses.

The choice of the Roman location is very significant: the “Casa dell’Architettura” (Architecture House) is a new important cultural and exhibition institution, with the objective of promoting the Roman architectural culture and contemporary architecture in general, through national and international exhibitions, awards, conferences, meetings and initiatives.

The ADI Design Index 2020 exhibition will be open until 2 July at the Casa dell’Architettura in Rome, Piazza Manfredo Fanti 47.

Eagle One selected for ADI Design Index 2020

Eagle One by Victoria Arduino has been selected for ADI Design Index 2020 recognition. The Industrial Design Association made the announcement yesterday in Milan at the inauguration of the ADI Design Museum.
The ADI Design Index 2020 is a special selection, made by the Permanent Observatory of Design, that covers products and product systems in every market, theoretical and critical research and design-related processes or businesses.



Why was Eagle One selected?

Eagle One is a project that was inspired by the theory of Italian Know-How that finds its roots in the quality design of the masters of the 20th century and that looks to the future. The design of Eagle One presents itself as a fluid blend of technique and aesthetics, conceived right from the start for its attention to sustainability and for its communicative potential.

Coffee machines are not just serving tools, they also carry a real message, whose meaning expands to greater dimensions, that include an expression of the personality of the barista, a story, a life and tendency.

A coffee bar’s ability to make itself unique by creating different tones and by using natural materials like wood or technological materials like steel, resins and aluminium, enables it to express its own personality and vision, also through its choice of coffee machine. Eagle One thus becomes part of a story, a philosophy that changes with its surroundings. For his capacity to transform and create a message, the architect and ambassador of the excellence of Italian creativity in the world, Giulio Cappellini, created a special Eagle One that represents a model of fusion between history and avant-garde with the use of special recycled woods, ecological resins and aluminium.

In Eagle One, Victoria Arduino places the focus not only on technological research and innovation, but also on the pleasure of living and working with a product that perfectly combines aesthetics and function. The result is a complete sensorial experience both for those who work with Eagle One, with its ease of use, and for customers, with its innovative NEO extraction technology.

The design of Eagle One also draws attention to the environmental impact of the product, in terms of energy and financial saving. The new materials employed and the project design have enabled this machine to reduce emissions by 23%, compared to machines in the same category, and, in particular, to make use of excess energy and avoid waste with an additional saving of 8% of the total consumption of the machine.


E1 Prima and the icons of design at Interni Designer’s Week

Living the coffee experience wherever and whenever you want, and in an immersive way to involve all the senses. The opportunity is just around the corner: on April 12-23 E1 Prima goes back to Milan for a new edition of Interni Designer’s Week through a real celebration of the icons of Italian and international design. The installation, titled PRIMA MEETS ICONS, intends to pay homage to and mention some of the most important design icons through a special edition of E1 Prima designed by the architect Alfonso Arosio.


Victoria Arduino’s connection with the world of design is getting stronger and stronger. The special edition of E1 Prima, in fact, is an exaltation of the lines of design icons: the eagle placed on the back of the coffee machine highlights the lines of the most famous design objects such as the chaise longue or armchairs or lamp.  In the minimal texture, the icons are represented in a three-dimensional way and hand-drawn by the architect Arosio.


To accompany the installation Prima Meets Icons, there are also three special E1 Prima designed by Giulio Cappellini with textures and colors that represent the trends of the moment. Many different images for a single idea of ​​glamour.

The design with essential, contemporary, and refined lines of E1 Prima, in fact, brings to an immersive experience that involves all senses from taste to sight, thanks also to the special edition created for the Designer’s Week in Milan.


The installation “Prima meets Icons” will be present at Cafezal Specialty Coffee from 12 to 23 April 2021 and is part of the 2021 Interni Designer’s Week edition, which aims to support the restart and rekindle the creative spirit of Milan.

Designers week. Forms and colors create pleasant locations and social spaces.

Design is an exemplary interpretation of a transition, notably through coffee shops, the home, or the office. The spaces in which we relate with the external environment become an extraordinary reflection of ourselves. Famous international designers Giulio Cappellini and Leonardo Talarico portrayed precisely that last November during the Milano Designers Week.

Interni magazine interviewed the two designers for their journal’s last edition (read the interview here). They pointed out that the spot where one would connect with the outside, offline and online, becomes a sort of stage that reflects us from within. That is how Cappellini and Talarico created a unique installation made of particular objects to transmit a positive and colorful vision that evokes sunlight, brilliance, and creativity.

For the impressive installation of the Meeting Point at Milan Designer’s Week, Cappellini and Talarico involved some of the major players of Italian and international design, from Kvadrat, the textile company, to Icone Luce for the lighting, Cappellini, and Moroso for the furniture and the same Giulio Cappellini for the six unique color versions of the E1 Prima coffee machines.