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A new way to prepare and enjoy espresso coffee.

The E1 Prima single-group range was created to meet the needs of those who already dream of tomorrow’s flavors, who know how to surround themselves with taste and beauty, who anticipate trends and add value to their essence.

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For an unlimited coffee experience

NEO Technology

New Engine Optimization is an exclusive technology that allows high performance and improves “energy efficiency. All the barista needs to do is set the temperature from the display. The NEO engine uses instant heating technology that requires smaller volumes and boilers because only the” necessary water is heated.

EasyCream

the technological solution to always obtain the same milk froth simply and quickly. Easycream has a double wand that froths the milk and stops automatically as soon as the preset milk froth temperature is reached. This is an extremely practical solution to speed up the preparation of milk-based drinks without losing quality.

Steam via Cable

a high-quality, high-pressure (2.1 bar) dry steam delivery system.

Design

Minimal, made in Italy, and refined: Prima stands out not only for its pure and simple design but also because it effortlessly adapts to any environment or situation.

The perfect mix of design and technology has had a substantial impact on the machine’s structure and internal components. The result is an extremely compact, ergonomic, slim, and elegant object. It’s an object that shines in the spotlight.

Sustainability

The dimensions and the choice to use resistant and high thermal efficiency materials like stainless steel allow PRIMA to adapt to any use and limit water and heat dispersion.

The design, applied technologies, and insulation of components contribute to reducing environmental impact, making PRIMA an authentic and sustainable machine.

E1 Prima Special Edition

Unveiled during Milan Design Week 2025, the E1 Prima Special Edition celebrates design and innovation. With three exclusive finishes – vegan leather, texture, and raffia – this iconic Victoria Arduino machine combines premium materials and contemporary style. A tribute to aesthetics, personality, and coffee culture, displayed in the heart of Starbucks Reserve™ Roastery Milan.

Video Tutorial for E1 Prima

These guides will improve your coffee preparation skills and ensure you get the most out of your machine.

COLORS

Choose Your Style

Choose from our selection of colors and styles or contact us for a customized solution.

Black

White

Iron

Stainless steel

Cappellini Blue

Technical Sheet

1 group

Width

411 mm

Depth

510 mm

Height

379 mm

Net weight

62 kg

Power

1600 / 2600 W

Tank capacity

1.5 L

Technology

Neo Technology, EasyCream, Steam by Wire

E1 prima App

Download Victoria Arduino E1 prima on Google Play and App Store

Download Brochure

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