VALUES

The journey began in the early 1900s, when Pier Teresio Arduino intuited that the coffee machine could become a new object of desire—not just functional, but also beautiful, powerful, and theatrical. The first creations fully embodied the spirit of Art Nouveau, with shiny surfaces in brass, copper, and steel, fluid forms, intricate details, and floral decorations. These machines, true works of functional art, became icons of elegance and innovation in the most refined cafes of the time.
ARTISTIC INFLUENCES

Art Nouveau / Liberty
The first models were inspired by the Art Nouveau style, with floral decorations, soft curves, and artisanal details that reflected the beauty of the era and transformed the coffee machine into a central theatrical element.