OUR PRODUCTS
Victoria Arduino brought espresso outdoors, with mobile coffee bars and elegant configurations that turned coffee into an outdoor social experience.
Heritage
A journey through time, innovation and timeless design
1905
The beginnings: a pioneering vision
At that time, Pier Teresio Arduino, a visionary from Turin, set out to challenge the conventions of his era. At a time of social and industrial transformation, he envisioned a coffee machine that went beyond mere functionality, one that symbolized progress, elegance and speed. Thus was born Victoria Arduino, a name that evokes the triumph and brilliance of human ingenuity.
Why did Pier Teresio Arduino name his car La Victoria? He thought of it as his victory, indeed as an “Italian victory,” with the emphasis on Italian. This was the fruit of all his efforts. Among the first to use illustrated posters, Victoria Arduino turned advertising into art, expressing elegance, innovation and the modern spirit of espresso culture.
Arduino’s first creation was not just a machine; it was a masterpiece. It redefined the coffee experience, transforming the simple act of preparing it into an art form. Within a few years, Victoria Arduino became synonymous with innovation, shaping the espresso culture we know today.
Among the first to use illustrated posters, Victoria Arduino turned advertising into art, expressing elegance, innovation and the modern spirit of espresso culture.
1920s
Where art meets science
The year 1922 marked an iconic moment. Pier Teresio Arduino collaborated with Leonetto Cappiello, one of the most renowned poster artists of the time, to create an advertisement that would become legendary. The poster showed Victoria Arduino next to an express train, a perfect metaphor for the speed and elegance of the machine. This was not just advertising; it was the proclamation of a new way of life.
Meanwhile, Victoria Arduino’s reputation skyrocketed internationally. Her machines were celebrated not only for their technological innovation, but also for bringing Italian coffee culture to the world.
Espresso Machines as Timeless Works of Art. Victoria Arduino coffee machines are designed not only to brew coffee, but to inspire.
1930
Global expansion
By the 1930s, Victoria Arduino had become a true ambassador of Italian excellence. Her machines adorned upscale cafes from Venice to Paris, New York, Buenos Aires, Vienna, and Brussels, symbolizing sophistication and performance. More than just coffee equipment, they embodied a cosmopolitan lifestyle. Through international trade shows, glamorous partnerships, and even traveling espresso cars, Victoria Arduino transformed every cup of espresso into a global statement of modernity.
1940s
Design & Functionality: a perfect synergy
In the 1940s, Victoria Arduino entered a new era of design excellence. Working with renowned architect and designer Luigi Caccia Dominioni, the company created machines that fused refined aesthetics with cutting-edge functionality. Models such as the “WAT” series set new standards for coffee machine design, making Victoria Arduino not only a coffee brand but a symbol of innovation in industrial design.
1950
The era of automation
The 1950s brought a wave of innovation to Victoria Arduino. With the Marziana, the brand launched its first continuous delivery machine equipped with a patented heat exchanger, marking the dawn of automation in espresso brewing. Models such as Automatica, Olimpia, and Victorino combined simplified design with cutting-edge features, capturing the spirit of a booming Italy, optimistic and ready to redefine modern coffee culture.
1960
Design and innovation
1970
Exporting the myth
During the 1970s, Victoria Arduino expanded its reach across continents, from Europe to the United States, further establishing itself as a global coffee icon. Innovations such as the vibrating pump imported from France improved consistency, while strategic partnerships boosted the brand’s presence abroad. In cafes from Paris to New York, Victoria Arduino machines have become symbols of premium taste, tradition, and the art of Italian espresso.
With an exclusive French vibrating pump, the redesigned Venus family marked a new chapter for Victoria Arduino as the brand achieved renewed success in France and the United States, especially among Italian-American cafes in New York
2000s
A new chapter
In 2001, Victoria Arduino joined the Simonelli family, ushering in a new era of growth and innovation. This partnership revitalized the brand’s mission: to create machines that are not just tools but objects of desire for professionals and coffee enthusiasts.
Years 2010
The renaissance of coffee
2013 marked another milestone with the introduction of the Mythos One coffee grinder. Equipped with Clima Pro technology, it redefined precision and consistency in coffee grinding, meeting the needs of the world’s most experienced baristas. In 2014, Victoria Arduino introduced the VA388 Black Eagle, a machine that celebrates the fusion of craftsmanship and cutting-edge technology, quickly becoming a cornerstone of specialty coffee culture.
In the 2010s, Victoria Arduino focused strongly on espresso quality and grinding, creating two iconic products-Mythos and VA388 Black Eagle-designed together with coffee specialists for coffee professionals seeking precision, consistency, and performance.
Today
Luxury in every detail
Victoria Arduino continues to lead the way in excellence, innovation and design. Each machine tells a story-the story of a journey that began more than a century ago, driven by a passion for coffee and a relentless pursuit of perfection.
From Turin to the world, Victoria Arduino is more than a brand; it is a legend. It lives on through every espresso served, in every corner of the globe-a symbol of the perfect union of past and future, tradition and innovation, design and technology.
In Victoria Arduino’s vocabulary, design has never been just about aesthetics-it is a primary language where technology, design, and culture come together to shape objects that go beyond function.
