Presenting the E1 Prima PRO

E1 Prima selected for ADI Design Index 2021

After Eagle One, E1 Prima by Victoria Arduino has been selected for ADI Design Index 2021. The Industrial Design Association made the announcement yesterday in Milan during an event at ADI Design Museum.
The ADI Design Index 2021 is a special selection, made by the Permanent Observatory of Design, that covers products and product systems in every market, theoretical and critical research and design-related processes or businesses. The ADI Design Index represents a preselection to Compasso d’Oro Award by ADI, the most prestigious industrial design award worldwide with the aim to enhance the value of italian design.


Why E1 Prima?

E1 Prima is a product representing and decoding a change in coffee consumption. Specialty products are more requested, prepared with high quality “gourmet” prime materials produced ethically and sustainably. Quality coffee is becoming a real lifestyle where people search for an exclusive coffee experience even outside the coffee shop, like food trucks, boutiques, offices, homes, and many other settings. E1 PRIMA is a versatile and eclectic coffee machine able to interpret the current trends and envision the future.

Coffee machines are not just serving tools, they also carry a real message, whose meaning expands to greater dimensions, that include an expression of the personality of the barista, roaster or coffee lover, a story, a life and tendency.

It’s very easy to customize by using different tones and natural materials like wood or technological materials like steel, resins and aluminium. That enables to express your own personality and vision through the coffee machine. E1 Prima thus becomes part of a story, a philosophy that changes with its surroundings. For his capacity to transform and create a message, the architect and ambassador of the excellence of Italian creativity in the world, Giulio Cappellini, created a special selection of “seasonal look” adding fresh new colors and textures that interpret the current trends. With many images for a unique idea of accessible glamour like a tailored dress or fashion accessory, PRIMA is available in many colours and exclusive editions.

Like in the Eagle One machine, E1 Prima by Victoria Arduino pinpointed a goal: designing a product where workflow comfort meets esthetical and functional qualities while continuing technological research and igniting innovative energy. The result is a perfect combination of esthetics and simplicity. Furthermore, it offers a sustainable design that fully considers the machine’s environmental impact in terms of economic and energy savings. NEO (New Engine Optimization) technology represents an intelligent approach of water heating and guarantees high performance while increasing energy efficiency. E1 Prima has been designed to be more compact, more performant, and more sustainable

With E1 PRIMA app barista and coffee lovers can set temperature, extraction time, steam and hot water together with the weekly programming. Moreover, the app can also create recipes, share them, or set those recipes proposed by the users’ dedicated roastery or barista. It can also become a recipe sharing device by going on the section ‘Cloud recipe’ of the Victoria Arduino app.

Videotutorial: How to clean your E1 Prima and create a recipe

There are many aspects to consider when it comes to coffee experience, from barista’s side and those who enjoy a coffee or cappuccino. In any case, the experience must be memorable.

Victoria Arduino presents two video tutorials to discover how to keep your E1 Prima clean and how it’s easy to create new recipes using the app.

Daily cleaning of E1 PRIMA consists of small simple operations and gestures that increase both performance and quality of the result. In the video “How to clean E1 Prima”, the barista Riccardo Grigoletto explains, step by step, all the operations that a barista or whoever prepares drinks, has to do for the daily cleaning. A clean machine, in fact, contributes to an excellent coffee experience and guarantees your E1 Prima a longer life.

The sharing of knowledge and experiences is an aspect that Victoria Arduino wanted to transfer into a simple app, able to facilitate and make all the operations interactive. From the app (which you can download from Android and iOS devices) you can set recipes created by coffee masters in order to offer a perfect espresso, but you can also create your own recipe. In this video “How to create a recipe with E1 Prima app” Riccardo Grigoletto explains how to do it in few simple steps.

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E1 Prima and the icons of design at Interni Designer’s Week

Living the coffee experience wherever and whenever you want, and in an immersive way to involve all the senses. The opportunity is just around the corner: on April 12-23 E1 Prima goes back to Milan for a new edition of Interni Designer’s Week through a real celebration of the icons of Italian and international design. The installation, titled PRIMA MEETS ICONS, intends to pay homage to and mention some of the most important design icons through a special edition of E1 Prima designed by the architect Alfonso Arosio.


Victoria Arduino’s connection with the world of design is getting stronger and stronger. The special edition of E1 Prima, in fact, is an exaltation of the lines of design icons: the eagle placed on the back of the coffee machine highlights the lines of the most famous design objects such as the chaise longue or armchairs or lamp.  In the minimal texture, the icons are represented in a three-dimensional way and hand-drawn by the architect Arosio.


To accompany the installation Prima Meets Icons, there are also three special E1 Prima designed by Giulio Cappellini with textures and colors that represent the trends of the moment. Many different images for a single idea of ​​glamour.

The design with essential, contemporary, and refined lines of E1 Prima, in fact, brings to an immersive experience that involves all senses from taste to sight, thanks also to the special edition created for the Designer’s Week in Milan.


The installation “Prima meets Icons” will be present at Cafezal Specialty Coffee from 12 to 23 April 2021 and is part of the 2021 Interni Designer’s Week edition, which aims to support the restart and rekindle the creative spirit of Milan.

Designers week. Forms and colors create pleasant locations and social spaces.

Design is an exemplary interpretation of a transition, notably through coffee shops, the home, or the office. The spaces in which we relate with the external environment become an extraordinary reflection of ourselves. Famous international designers Giulio Cappellini and Leonardo Talarico portrayed precisely that last November during the Milano Designers Week.

Interni magazine interviewed the two designers for their journal’s last edition (read the interview here). They pointed out that the spot where one would connect with the outside, offline and online, becomes a sort of stage that reflects us from within. That is how Cappellini and Talarico created a unique installation made of particular objects to transmit a positive and colorful vision that evokes sunlight, brilliance, and creativity.

For the impressive installation of the Meeting Point at Milan Designer’s Week, Cappellini and Talarico involved some of the major players of Italian and international design, from Kvadrat, the textile company, to Icone Luce for the lighting, Cappellini, and Moroso for the furniture and the same Giulio Cappellini for the six unique color versions of the E1 Prima coffee machines.


Discover the E1 Prima app

It is the first digital coffee machine of Victoria Arduino.

Wherever you are, you can check up on its performance, view your recipes and discover those of the best baristas worldwide—all with a simple touch on a smartphone. The Victoria Arduino E1 app is THE application that improves and makes using your E1 Prima simple.

The E1 Prima app optimizes performance and the machine’s utilization. The user can set temperature and extraction time, just like programming the steam and hot water, verify the machine’s performance and set the energy-saving mode—all the functions of a professional machine at hand with a simple and intuitive app.

It becomes a digital machine with all the benefits of digital innovation. With the app, it’s possible to create recipes and define a personal espresso card that the user can share directly or through other applications such as WhatsApp. It is a fully operating sharing instrument, where the user can share their recipes under the section’ Cloud recipe’. Here, one can also set their E1 Prima with all the available recipes proposed by their preferred roaster, colleague, or those suggested by the coffee industry’s leading names such as Dale Harris, Andrè Eiermann, and many others. This innovative tool reduces distances and brings together everyone connected to the coffee community.

Download right away the Victoria Arduino E1 app on Apple store and Google Play

e1 prima app video