“Victoria Arduino Black Eagle Maverick is one of the important foundations of the experience that we offer in store. Everything is built upon the visual experience and the production quality of our products” – said Luke Fan the owner of Pluto/ Liquid of idea, a coffee shop based in the BFC Financial Center, Huangpu District, Shanghai. The cafè is a sort of an art exhibition. Pluto refers to coffee as a “flowing medium”: coffee, food, art and urban space are connected there, taking you to explore the boundaries of imagination.
Pluto/ Liquid of idea. coffee shop, designed by Violet Wang Ruhui (the curator of the first Design Miami Shanghai), as art director, and WAA (we architect anonymous – the famous architectural firm that built the Yinchuan Art Museum), responsible for the space design, created a coherent experiential space, large-scale space sculptures and installations. Black Eagle Maverick, Mythos, all interior design and functional facilities, have been choosen in order to be effectively embedded artworks in the space. Minimal, contemporary and solid design is the key. Black Eagle Maverick lines and shapes are inspired by Victoria Arduino history, but the coffee machine focused on the needs of contemporary roasters, chains and speciality coffee shops. An even lower profile design, to favour customer relations, along with captivating aesthetic elements, such as the stainless-steel rail that echoes the brand logo and solid feet with more contemporary lines fits perfectly and underline the design of Pluto/Liquid of idea.