From June 25–27, Victoria Arduino will take center stage at World of Coffee Brussels 2026, one of the most anticipated events for the international specialty coffee community.
In the vibrant heart of Europe, the brand will showcase its vision of professional coffee: a perfect blend of innovation, design, and performance, created to empower baristas and deliver memorable coffee experiences.
Visit us at Booth 11322 to discover Victoria Arduino’s solutions up close and enjoy three days dedicated to coffee excellence.
A Journey Through Origins, Heritage, and Innovation
Inside the booth, visitors will embark on an immersive journey through dedicated coffee stations designed to showcase different extraction methods and tasting experiences.
Coffee from the Origins with Eagle One. With Eagle One, Victoria Arduino presents the “Coffee from the Origins” concept—an experience dedicated to exploring coffee origins and their impact in the cup. In collaboration with Lohas Beans, visitors will discover aromatic profiles that tell the story of unique territories, varieties, and processing methods, celebrating the most authentic expression of coffee’s raw material.
Italian Premium Heritage with Eagle Tempo. With Eagle Tempo, the spotlight shifts to “Italian Premium Heritage”, a concept that celebrates the culture of Italian espresso and its continuous evolution. In partnership with Filicori& Zecchini, one of Italy’s historic coffee roasters, visitors will have the opportunity to taste blends that embody the perfect balance between tradition, quality, and innovation, offering a contemporary interpretation of Italian coffee excellence.
Two coffee machines, two complementary visions of coffee, united by the same pursuit of quality in every cup.
E1 Prima PRO: Roaster Creativity on Stage
The E1 Prima PRO station will host an exciting lineup of guest roasters throughout the event. Each day will begin with Lift Up!, serving coffee every morning on E1 Prima PRO.
The guest roaster schedule includes:
- June 25 – Da Matteo
- June 26 – OR Coffee
- June 27 – Le Joeli Coeur Specialty Roaster
A dynamic program designed to highlight the versatility of E1 Prima PRO while offering visitors an ongoing exploration of different styles, origins, and interpretations of contemporary coffee.
L’Atelier: Where Design Meets Customization
Brussels will also host L’Atelier, Victoria Arduino’s project redefining customization in the world of professional coffee machines.
Inspired by the universe of luxury ateliers, L’Atelier transforms the coffee machine into a truly bespoke object: not merely a professional tool, but a distinctive design element capable of expressing identity, creativity, and style.
“But First Coffee”: Tastings, Signature Drinks, and Exclusive Collaborations
A highlight of the booth experience will be “But First Coffee” (Booth 11322), a dedicated space celebrating specialty coffee through tastings, roaster takeovers, and exclusive sensory experiences.
June 25
The day begins with a selection of espresso and flat white beverages by Corica.
In the afternoon, a special event with Coffee Foundation will showcase the value of a partnership built on dialogue, shared values, and positive impact. The experience will be enhanced by music, creating a welcoming environment for connection and conversation among coffee professionals.
June 26
OR Coffee will take over the morning session at But First Coffee, serving Double Espresso XPL03 Costa Rica Anaerobic and Flat White
In a dedicated area of the bar, Andrea Villa, Italian CIGS Champion, will present a series of exclusive Signature Morning Aperitivo creations, offering an innovative interpretation of the meeting point between coffee and mixology.
In the afternoon, visitors can enjoy a truly Italian experience: the Original Italian Affogato, created through a collaboration between Victoria Arduino, Ditta Artigianale, and Vivoli, one of Italy’s most renowned gelato makers.
June 27
The final day will feature Belga & Co, serving a selection of Espresso, Americano and Flat White
A Different Experience Every Day. Three days, multiple roasters, and a continuous program of tastings, meetings, and special collaborations designed to showcase the many facets of contemporary coffee culture.
See You in Brussels
World of Coffee Brussels 2026 will be the perfect opportunity to step into the world of Victoria Arduino, where excellence, design, and coffee culture come together to create unique experiences.
Visit us at Booth 11322 and discover the future of coffee.
