During Milan Design Week 2026, Victoria Arduino strengthens its dialogue with the worlds of design, architecture and contemporary culture through a curated and widespread presence in some of the city’s most iconic locations.
Throughout Design Week, the brand will take part in a series of activations and experiences that express its vision: a balance between innovation, timeless aesthetics and uncompromising quality within the world of coffee.
Poltrona Frau: coffee as a design experience
During Fuorisalone, Poltrona Frau opens the doors of its Via Manzoni flagship store to a broad and international audience, welcoming lovers of beauty and a highly qualified community from the fields of design, architecture and interior design.
The event theme, True Over Time, reflects the essence of the brand:a dialogue between tradition, longevity and contemporary vision, where design becomes an authentic and timeless experience. Within this journey, Victoria Arduino joins Poltrona Frau as a partner, helping transform coffee into a ritual of style and conviviality.
In collaboration with Lavazza, Victoria Arduino will be present at the Poltrona Frau Cafè from April 14 to 26, sharing moments of connection and discovery in a setting that celebrates the value of time, quality and design.
Alcova: experimentation and new visions of design
Victoria Arduino will also be part of Alcova, one of the most experimental and influential formats of Milan Design Week, hosted at the former Military Hospital – Baggio
In collaboration with Lavazza, the brand will be featured in a context that celebrates the convergence of design, creativity and new ways of experiencing space, further strengthening the relationship between design culture and contemporary coffee culture.
Stanze Prototipo: a dialogue between material, design and coffee culture
om April 20 to 26, Victoria Arduino will also be a partner of Stanze Prototipo, an event curated by Azimut Design and OOM Glass, hosted at Valentina Ottone PR showroom in Via Voghera. The project explores the concept of the prototype as a space for experimentation and storytelling, where design, material and vision come together in evocative and ever-evolving environments. In this context, Victoria Arduino’s presence reinforces the bond between design culture and the coffee ritual, helping to define a sensory experience that combines performance, design and contemporary research. design and contemporary research.
Caffè Sospeso: community, culture and sharing
As part of Milano Design Week 2026, Victoria Arduino will also partner with Santaromero roaster in the Caffè Sospeso activation,a project that brings together coffee culture, social responsibility and conviviality. Taking place on April 21 and 22 at Spazio Pesca, via Paolo Sarpi 56, the initiative by Studio Sospesodraws inspiration from the tradition of the suspended coffee as a gesture of sharing, reinterpreted through a contemporary lens. The program features a series of sensory experiences, design-focused events, aperitivo and networking moments, creating an open and inclusive meeting space where coffee becomes a catalyst for dialogue, connection and cultural exchange.
A journey through Milan
Discover where to find Victoria Arduino during Milan Design Week. Each location interprets a different aspect of the brand’s identity, creating a distributed narrative that becomes part of the city’s creative fabric.
