Pitti Immagine commissioned Ditta Artigianale and Victoria Arduino to curate the coffee experience at TESTO [How to Make a Book], a three-day event dedicated to contemporary publishing, held last weekend at the Stazione Leopolda in Florence.
Every Pitti Immagine event is a celebration of inspiration, aesthetics, cultural dialogue and innovation. At TESTO 2025, Ditta Artigianale and Victoria Arduino’s coffee shop in the VIP Lounge offered publishers, writers and book lovers an immersive sensory journey. Guests explored the rich flavors of Ditta Artigianale’s specialty coffees, brewed to perfection using Victoria Arduino’s E1 Prima espresso machine, an elegant fusion of high performance, energy efficiency, and minimalist design.
With its visionary approach, Pitti Immagine once again demonstrated that seemingly distant worlds-publishing, coffee, and design-can come together to create new forms of expression, leaving a lasting mark on contemporary culture.
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