WAT Series designed by Luigi Caccia Dominioni
Luigi Caccia Dominioni
Luigi Caccia Dominioni was an Italian designer, architect and urban planner.
He worked for various furnishing and design brands and won several ADI (Industrial Design Association) “Compasso d’Oro” awards. The characteristic feature of his wide-ranging architectural and design work is his capacity to enter into a dialogue with pre-existing structures without foregoing the use of new forms and technologies.
More on WAT
In the years of the economic boom Victoria Arduino chose Luigi Caccia Dominioni to design a machine that was able to interpret and respond to changes in lifestyle and consumption. The WAT Series was characterised by a design that was practical rather than vain, and which applied a modular design philosophy. The ‘WAT Series’ offered a wide range of choice: going from the single-group ‘Unovat’ model, to the four-group ‘Supervat’ and ‘Watt’ model.
The WAT Series represented the creative culture of the fifties that combined the elegance of form with the functional requirements of modern settings.
More on Mobil bar
Starting in 1951, a moveable trolley was produced, similar to a kiosk, which was called a ‘Carrel bar’, and the machine boiler worked with a gas cylinder, and was used by street baristas. This mobile bar soon established itself and went on to become a typical feature of the most important trade fairs, such as the Milan Fair. It could immediately be seen in action especially in the major railway stations, on the departure platforms.
Manifesto by Leonetto Cappiello in 2022
The famous Victoria Arduino manifesto of 1922, signed by the futurist Leonetto Cappiello, was a great testimony to the cultural and industrial fervour of those times. In the manifesto, the artist recounts, with futurist rigour, the association between the espresso coffee machine and the train: the same functioning principle by means of steam production and the same benefit of speed of delivery. Both the train and the coffee machine have left their marks on a period of great transformation.
special
edition
E1 Prima Special Edition
Victoria Arduino keeps pushing the boundaries of customization with the E1 Prima Special Edition.
A collection of three iconic finishes, Leather, Raffia, Texture, designed to bring character, contrast, and coherence into contemporary spaces.
E1 Prima Special Edition is where form meets intention.
Each version explores a different material narrative: the refined tactility of vegan leather, the raw elegance of raffia, the graphic depth of textured fabric.
Three design stories, one iconic machine.
Created to inhabit interiors with presence and personality, E1 Prima Special Edition redefines the role of the espresso machine, transforming it from appliance to aesthetic anchor.
This is just a preview. Users will be able to learn more and request full details about the E1 Prima Special Edition from their local dealer as soon as it becomes available.
Eagle One Busan Special Edition
Victoria Arduino’s Eagle One Busan Special Edition is a unique piece made with a sustainable fabric with an iconic design.
Eagle One Limited edition is
In 2024, design breaks free from established formats and conventions, and embraces the new ambit of eclecticism. It invites you to boldly combine styles and patterns, challenging predefined rules. The key to this new era? To fearlessly mix the modern with the vintage. To explore boldness in colours and shapes, while always maintaining a touch of minimalism. It is a celebration of essentiality, where functionality meets elegant and timeless design.
This mix of elements provides the opportunity to create unique environments that reflect the personality and emotions of those who live in them. There is no single dominant style, but rather a fusion of different influences, making each space a living story of experiences and passions.
And this is where this fabric becomes the perfect choice: its texture perfectly embodies elegance and boldness, modern colours intertwine masterfully with neutral tones, perfectly embodying the values of Eagle One. The fabric used is 100% recyclable.
Eagle One Copenhagen Special Edition
Victoria Arduino’s Eagle One Copenhagen Special Edition in raffia, a sustainable and biodegradable natural fibre.
As a strong yet lightweight fibre, raffia finds applications in both the design and fashion worlds, as yarn or woven, and now also in the espresso machine. For the Eagle One WOC Copenhagen Special Edition, Victoria Arduino has chosen to use a warm and reassuring colour, which will satisfy the refined taste of those who love natural hues.
The sensory richness and material exuberance of the fabric are given by the interweaving of different yarns that gently stir the surfaces and perfectly embody the values of Eagle One. The yarns stand out to make the espresso machine a truly unique object.
limited
edition
Eagle One Limited Edition
Victoria Arduino’s Eagle One Limited Edition is made of leather, serving as an intriguing element that elevates the overall design of the coffee machines.
Eagle One Limited edition is
- Exclusivity: only a few pieces have been created using the material, the color, and the details. It is a unique piece of art in limited numbers worldwide and available only for a short time.
- Design: we chose vegan leather because it provides a luxury perception and enriches the customer’s insight. We care about every detail of the final product like the combination of leather and stainless steel on the side.
- Color: we chose an iconic color of the luxury and design world. It is a bright color that fully incorporates energy and personality. It combines the strength and passion of the red and the positive approach of the yellow. It is the color of adventure, enthusiasm, and self-consciousness.
- Tactile Experience: Leather invites touch, adding a tactile dimension to the coffee-making process.
Eagle One Limited Edition is the culmination of artistry and luxury, selecting the finest materials to craft a product of unrivaled excellence and unique design.
collaborations
and awards
Giulio Cappellini
Design offers an exemplary interpretation of changes, in both places and objects. The spaces and the manufactured things we choose to interact with and experience progressively become more and more a representation of ourselves and our values. This was also why Giulio Cappellini, the Ambassador for Italian Excellence in the World, wanted to launch the Eagle One coffee machine during the I-MADE event (Italian Manufacturer Art & Design Exhibition) of which he is the art director at the Saatchi Gallery in London. For the occasion, the architect and designer created a special customisation with a colour composition and innovative materials.
“Eagle One embodies the contemporaneity of Victoria Arduino, a trademark that came into being at the beginning of the twentieth century and which has worked on and continuously developed a quality product – remembers Cappellini. Both in its design and in its communication, this coffee machine trademark has captured the need of every era and has transformed it into technology”.
Victoria Arduino ADI Design Index
Eagle One and E1 Prima coffee machines were honoured with the ADI (Industrial Design Association) Design Index recognition for the years 2020 and 2021. This is a special selection, produced by the permanent Design Observatory that includes products and product systems in every goods sector, theoretical and critical research work, and process or business development applied to design. The ADI Design Index also comprises the preselection for the ADI Compasso d’Oro Award, an important recognition that is awarded by the ADI with the aim of rewarding and highlighting the quality of Italian design. It is the oldest and most prestigious prize for industrial design in the world.
E1 Prima participates in the XXVII Compasso d’Oro Award
For the occasion, the international jury, called upon to consider all the candidate products for the coveted award, has been able to see a special version of Eagle One Prima, designed by Giulio Cappellini.The special version has been given the name Black Out.
E1 Prima selected for ADI Design Index 2021
The ADI Design Index represents a preselection to Compasso d’Oro Award by ADI, the most prestigious industrial design award worldwide with the aim to enhance the value of italian design.
Eagle One selected for ADI Design Index 2020
The ADI Design Index 2020 is a special selection, made by the Permanent Observatory of Design, that covers products and product systems in every market, theoretical and critical research and design-related processes or businesses.
Victoria Arduino:
a history of design
WAT Series designed by Luigi Caccia Dominioni
Luigi Caccia Dominioni
Luigi Caccia Dominioni was an Italian designer, architect and urban planner.
He worked for various furnishing and design brands and won several ADI (Industrial Design Association) “Compasso d’Oro” awards. The characteristic feature of his wide-ranging architectural and design work is his capacity to enter into a dialogue with pre-existing structures without foregoing the use of new forms and technologies.
WAT series
In the years of the economic boom Victoria Arduino chose Luigi Caccia Dominioni to design a machine that was able to interpret and respond to changes in lifestyle and consumption. The WAT Series was characterised by a design that was practical rather than vain, and which applied a modular design philosophy. The ‘WAT Series’ offered a wide range of choice: going from the single-group ‘Unovat’ model, to the four-group ‘Supervat’ and ‘Watt’ model.
The WAT Series represented the creative culture of the fifties that combined the elegance of form with the functional requirements of modern settings.
Mobil Bar
Starting in 1951, a moveable trolley was produced, similar to a kiosk, which was called a ‘Carrel bar’, and the machine boiler worked with a gas cylinder, and was used by street baristas. This mobile bar soon established itself and went on to become a typical feature of the most important trade fairs, such as the Milan Fair. It could immediately be seen in action especially in the major railway stations, on the departure platforms.
Manifesto by Leonetto Cappiello in 2022
The famous Victoria Arduino manifesto of 1922, signed by the futurist Leonetto Cappiello, was a great testimony to the cultural and industrial fervour of those times. In the manifesto, the artist recounts, with futurist rigour, the association between the espresso coffee machine and the train: the same functioning principle by means of steam production and the same benefit of speed of delivery. Both the train and the coffee machine have left their marks on a period of great transformation.
special
edition
E1 Prima Special Edition
Victoria Arduino keeps pushing the boundaries of customization with the E1 Prima Special Edition.
A collection of three iconic finishes, Leather, Raffia, Texture, designed to bring character, contrast, and coherence into contemporary spaces.
E1 Prima Special Edition is where form meets intention.
Each version explores a different material narrative: the refined tactility of vegan leather, the raw elegance of raffia, the graphic depth of textured fabric.
Three design stories, one iconic machine.
Created to inhabit interiors with presence and personality, E1 Prima Special Edition redefines the role of the espresso machine, transforming it from appliance to aesthetic anchor.
This is just a preview. Users will be able to learn more and request full details about the E1 Prima Special Edition from their local dealer as soon as it becomes available.
Eagle One Busan Special Edition
Victoria Arduino’s Eagle One Busan Special Edition is a unique piece made with a sustainable fabric with an iconic design.
Eagle One Limited edition is
In 2024, design breaks free from established formats and conventions, and embraces the new ambit of eclecticism. It invites you to boldly combine styles and patterns, challenging predefined rules. The key to this new era? To fearlessly mix the modern with the vintage. To explore boldness in colours and shapes, while always maintaining a touch of minimalism. It is a celebration of essentiality, where functionality meets elegant and timeless design.
This mix of elements provides the opportunity to create unique environments that reflect the personality and emotions of those who live in them. There is no single dominant style, but rather a fusion of different influences, making each space a living story of experiences and passions.
And this is where this fabric becomes the perfect choice: its texture perfectly embodies elegance and boldness, modern colours intertwine masterfully with neutral tones, perfectly embodying the values of Eagle One. The fabric used is 100% recyclable.
Watch the video of E1 Busan Limited Edition: youtube.com/shorts/E1BusanSpecialEdition〉
Eagle One Copenhagen Special Edition
Victoria Arduino’s Eagle One Copenhagen Special Edition in raffia, a sustainable and biodegradable natural fibre.
As a strong yet lightweight fibre, raffia finds applications in both the design and fashion worlds, as yarn or woven, and now also in the espresso machine. For the Eagle One WOC Copenhagen Special Edition, Victoria Arduino has chosen to use a warm and reassuring colour, which will satisfy the refined taste of those who love natural hues.
The sensory richness and material exuberance of the fabric are given by the interweaving of different yarns that gently stir the surfaces and perfectly embody the values of Eagle One. The yarns stand out to make the espresso machine a truly unique object.
Watch the video of E1 Busan Copenhagen Edition: youtube.com/shorts/E1CopenhagenSpecialEdition〉
limited
edition
Eagle One Limited Edition
Victoria Arduino’s Eagle One Limited Edition is made of leather, serving as an intriguing element that elevates the overall design of the coffee machines.
Eagle One Limited edition is
- Exclusivity: only a few pieces have been created using the material, the color, and the details. It is a unique piece of art in limited numbers worldwide and available only for a short time.
- Design: we chose vegan leather because it provides a luxury perception and enriches the customer’s insight. We care about every detail of the final product like the combination of leather and stainless steel on the side.
- Color: we chose an iconic color of the luxury and design world. It is a bright color that fully incorporates energy and personality. It combines the strength and passion of the red and the positive approach of the yellow. It is the color of adventure, enthusiasm, and self-consciousness.
- Tactile Experience: Leather invites touch, adding a tactile dimension to the coffee-making process.
Eagle One Limited Edition is the culmination of artistry and luxury, selecting the finest materials to craft a product of unrivaled excellence and unique design.
collaborations
and awards
Giulio Cappellini
Design offers an exemplary interpretation of changes, in both places and objects. The spaces and the manufactured things we choose to interact with and experience progressively become more and more a representation of ourselves and our values. This was also why Giulio Cappellini, the Ambassador for Italian Excellence in the World, wanted to launch the Eagle One coffee machine during the I-MADE event (Italian Manufacturer Art & Design Exhibition) of which he is the art director at the Saatchi Gallery in London. For the occasion, the architect and designer created a special customisation with a colour composition and innovative materials.
“Eagle One embodies the contemporaneity of Victoria Arduino, a trademark that came into being at the beginning of the twentieth century and which has worked on and continuously developed a quality product – remembers Cappellini. Both in its design and in its communication, this coffee machine trademark has captured the need of every era and has transformed it into technology”.
Victoria Arduino ADI Design Index
Eagle One and E1 Prima coffee machines were honoured with the ADI (Industrial Design Association) Design Index recognition for the years 2020 and 2021. This is a special selection, produced by the permanent Design Observatory that includes products and product systems in every goods sector, theoretical and critical research work, and process or business development applied to design. The ADI Design Index also comprises the preselection for the ADI Compasso d’Oro Award, an important recognition that is awarded by the ADI with the aim of rewarding and highlighting the quality of Italian design. It is the oldest and most prestigious prize for industrial design in the world.
2025 Events
Past Events
From 6 to 13 June, at FuoriSalone 2022 Interni Magazine, Victoria Arduino and Starbucks Reserve™ Roastery, under the creative direction of Giulio Cappellini, present “Creativity Re-Generation”. The project consists of three designers’ creative interpretations of the E1 Prima espresso coffee machine, an efficient and iconic object that is closely linked to the world of design, presented in the prestigious setting of the Starbucks Reserve™ Roastery.
Creativity Re-Generation is part of Interni magazine’s FuoriSalone 2022 which this year offers a unanimous consideration on the sense of design in spaces and objects. “Creativity Re-Generation” has now become the way to experience and create design. This is material, social and global regeneration which addresses the desire to meet, to exchange ideas and, together, to build a new rebirth – stated Giulio Cappellini, the Ambassador for Italian Excellence in the World.
The designers of the project
Creativity Re-Generation
PAOLA
NAVONE
PAOLA
NAVONE
Architect, interior designer, product designer and art director, Paola Navone’s approach is direct, visionary and eclectic with a passion for the flavours and colours of the much-loved and much-travelled southern hemisphere, alongside tastes and styles from the western world with its wealth of tradition, open mindedness and creative energy. All of which has meant a boundless curiosity, seeking out materials, forms and structures, from the present, past and future. Founder of OTTO, her Milan design studio, she has curated a vast number of exhibitions worldwide and worked with top names in Italian and international design scene. The many international accolades received include the Osaka International Design Award, several Elle Deco International Design Awards for product design, the Red Dot Design Award and the Good Design Award, as well as a nomination for induction to the Design Hall of Fame received from Interior Design Magazine in New York.
Watch Paola Navone’s full interview at Starbucks Reserve Roastery, Milan:
SARA
RICCIARDI
SARA
RICCIARDI
Sara Ricciardi, from Campania by birth and Milanese by adoption, is a multifaceted designer.
She designs products for Art-Design galleries and luxury firms. She is the art director for the Starhotels 5-star hotel chain.
She produces scenographic installations and designs custom interiors for residences and shops.
She studied in Milan, Istanbul and New York until, in Milan, she opened the Sara Ricciardi Studio and the PATASPAZIO, a workshop for hybrid design.
She holds courses in social and performance co-design at the NABA, New Academy of Fine Arts and at the Domus Academy.
She collects stones, feathers and shells and holds international “Design Thinking” workshops.
Her approach is through a profound narrative exploration. She defines every aesthetic only following a precise conceptual message – “Form follows poetry”.
Watch Sara Ricciardi’s full interview at Starbucks Reserve Roastery, Milan:
SERENA
CONFALONIERI
SERENA
CONFALONIERI
Milan-based designer and art director Serena Confalonieri works in the field of product, interior, graphic, and textile design. Her strongly distinctive style is built around a graphic, colorful, and emotional vision, mixed with decorative hyperboles and geometric shapes.
She has signed products and collections, working for leading design and furniture companies including: Azimut Yachts, Carpet Edition, cc-tapis, Maliparmi, Mason Editions, Medulum, Mohebban, Nodus, Porro, Portego, Potocco, Saba Italia, Sambonet, Swatch, Texturae, Wall&Decò.
Watch Serena Confalonieri’s full interview at Starbucks Reserve Roastery, Milan:
CAPPELLINI AT IMB STUDIOS MILANO
Looking to the future – The slowdown refuge
On the occasion of the Design Week (June 7-12), Cappellini stages a double exhibition at the IBM Studios Pavilion in Piazza Gae Aulenti. An engaging experience, a journey into a multifaceted aesthetic universe and a look at the future revealing itself with a house balanced between materiality and immateriality. In Looking to the future, the brand tells its vision of the contemporary product thanks to the interpretation offered by multiple international creatives, with objects immersed in a multisensory scenography. Cappellini Slowdown Refuge, instead, investigates the theme of dwelling in an environment where design and technology merge together; in which the iconic pieces find their aesthetic counterpart in the most innovative products. It’s in this environment that Cappellini decided to put the coffee machine Eagle One Prima.
Watch the video with the details of the exhibition here.
