Magenta artisan firm milan and Victoria arduino: a dialogue between history, design and innovation

In the heart of Milan’s Corso Magenta, among the elegant Art Nouveau architecture with mosaic facades, ceramic decorations and refined wrought iron, a new coffee concept is coming to life. A few steps away from the historic Bar Magenta, a landmark of the city, comes Ditta Artigianale Magenta Milano, a Specialty Coffee Shop that blends tradition and modernity, inspired by the conviviality of Italian cafes of the 1950s.

An aesthetic that celebrates the legacy of Art Nouveau
The design of the coffee shop fits harmoniously into the architectural context of the neighborhood, paying homage to the Art Nouveau style with floral decorations and furnishings inspired by the sinuous geometries of wrought iron. Many furniture elements have been restored from the originals, creating a dialogue between past and present. The result is a space in which every detail is designed to evoke the atmosphere of historic cafes, without sacrificing contemporaneity.
Materials and textures intertwine in a sophisticated balance: concrete harmonizes with the warm elegance of walnut panels, while Venetian granite counters add textural substance and quality to the space. The Black Eagle Maverick espresso machine, Mythos coffee grinder, and Victoria Arduino’s PureBrew+, the stars of all Ditta Artigianale outlets, are integral to the architecture and narrative of the specialty coffee shop as a visual experience, through customization with floral details and iron applications, and as a sensory experience with extractions that enhance the best flavors of each coffee. The goal? To create a place that is a natural extension of the city, with a strong identity but respectful of its history.
The perfect balance between history and modernity
Ditta Artigianale, like Victoria Arduino, believes in the importance of combining heritage and innovation. Since 1905, the espresso machine brand has been able to evolve, transforming the needs of each era into advanced technological solutions and material design choices.
Inside Ditta Artigianale Magenta Milano, Black Eagle Maverick, Mythos and Pure Brew+ perfectly interpret the coffee shop’s mission:
– Quality of extraction, thanks to PBtech and Pure Brew technologies, capable of enhancing the flavors of each coffee.
– Sustainability, with the new T3 Genius motor, which ensures precision and optimal performance while reducing energy consumption.
– Distinctive aesthetics, where essential forms, floral details and refined materials define a contemporary and timeless visual language.
Milan: from “Milan to drink” to the city of Specialty
Milan and its historic bars, such as Bar Magenta in Corso Magenta, Jamaica in Via Brera, Camparino in Piazza Duomo and Gattullo in Porta Lodovica, have written the city’s history. Here, between the 1950s and 1960s, artists, writers and intellectuals met, also giving rise to the first student movements. Today, these spaces remain iconic meeting points, where you can breathe in the authentic charm of Milanese life.
Ditta Artigianale Magenta Milano takes this legacy and projects it into the future. The cozy ambiance and thoughtful design frame a unique Specialty offering: from espresso blends to single-origins selected from around the world, extracted by traditional methods, such as with Black Eagle Maverick, and innovative ones, such as PureBrew Coffee, a new filter experience made possible by Victoria Arduino’s PureBrew+.
Thus Victoria Arduino continues to stand by those who choose to innovate, offering their customers an intense, deep and authentic sensory experience.

Black Eagle Maverick, Mythos and Pure Brew+: design meets technology.
Victoria Arduino coffee machines are not simply working tools, but true design elements that enrich the aesthetics of the space.
– Black Eagle Maverick stands out for its clean, bold lines, embellished with a golden floral decoration on a magenta top, with Victoria Arduino’s iconic stylized eagle in the center.
– Mythos, the monolithically shaped coffee grinder, conveys precision and reliability. The matte surfaces, the same magenta as the machine, make it a distinctive feature of the bar counter.
PureBrew+, at the back of the café, embodies sophisticated minimalism, perfect for an innovative and versatile extraction experience. Its sleek silhouette and refined balance of technology and aesthetic purity make it an iconic object for a new coffee shop concept